skip to Main Content

Florabundance Inspirational Design Days 2017

florabundance inspirational design days 2017

We are excited to announce that the FIFTH ANNUAL Florabundance Inspirational Design Days is now open for registration!

The event will take place in Santa Barbara, California on January 9, 10, & 11, 2017. And, we are absolutely thrilled to be returning to the magical Lotusland Gardens!!

This conference will provide workshops focusing on inspirational designing, the industry’s latest trends, social media expertise, the business end of floral, and more. Plus, an incredible bounty of exquisite flowers to design with at your fingertips!

The three day event will feature the following Designers and Presenters: Ariella Chezar, Hitomi Gilliam AIFD PFCI, Amy Osaba, Francoise Weeks, Holly Chapple, Alicia Schwede, David & Leanne Kesler AIFD PFCI, and Emily Carter.

Come let the beauty of the American Riviera inspire your work to reach new heights!

– Lotusland Tour and 3-Day Access to the property
– All cut flowers used during the event and design sessions
– 4 Unique Design Sessions (including all necessary materials)
– Professional photos of your curated designs
– Daily lunch and a wonderful closing dinner

Registration is now open for 2017!
Register for Design Days 2017 in our online store by clicking here.
If you need further information or have any questions please contact your floral consultant.

Hotel Reservations:
A block of rooms will be reserved for the event from January 9th through the 11th at Fess Parker’s DoubleTree Resort in Santa Barbara. The special room rate will be available October or until the group block is sold-out, whichever comes first.

You can now book your hotel room and receive our group rate. Just click here and you will be taken to the resort’s reservation page. If you have any specific Reservation requests or challenges please contact Ruthie Swanson who is Fess Parker’s on-site Reservations Group Coordinator. Her e-mail address is and her direct line is 805-884-8587.

In the meantime, check out our exceptional group of presenting designers from around the country:

Ariella Chezar will be a speaker at Florabundance Inspirational Design Days 2017 which will take place at Lotusland in Santa Barbara CaliforniaAriella Chezar (Berkshires, Massachusetts)

Ariella Chezar grew up in the Berkshires of Massachusetts. Her mother was an avid artist and encouraged her and her sister to appreciate the natural world, and to see and seek beauty in everything.

Ariella Chezar is the author of “The Flower Workshop” and “Flowers for the Table”; she is a master floral designer whose work has graced the covers and pages of Martha Stewart Living, O Magazine, Better Homes and Gardens, Town and Country, and many more. She is a sought after teacher and lecturer and has designed flower arrangements for the Obama White House. A leader in the “farm-to-flower” movement, Ariella has a flower farm in Ghent, N.Y. where she grows blossoms for herself and leading N.Y. floral designers.


Hitomi Gilliam AIFDHitomi Gilliam AIFD (Vancouver, British Columbia)

Hitomi Gilliam AIFD is a Japanese Canadian floral designer, keynote lecturer, demonstrator, educator and a consultant in all aspects of the Art and Business of Floral Design. She is the Creative Director for DESIGN358 (2008). She has guest-designed throughout North America, England, Japan, Mexico, Taiwan, Bermuda, Singapore, Hong Kong, Australia, New Zealand and Colombia.

She owned and operated Satsuki’s Florist in Mission, British Columbia for 28 years. And established an Event & Education business, DESIGN358 8 years ago.

Hitomi is the founding organizer of the Annual ‘Survival of the Creative Minds’ Conference in Taos, New Mexico. 18th Annual Conference ‘REDUCTION’ is scheduled for October, 2015.

Hitomi has collaborated with Tomas De Bruyne from Belgium to create a comprehensive ‘European Master Certification’ Program (EMC). We are headed into the third cycle in 2015/16 having just completed cycle 2 in Bruges in May, 2014.

Hitomi is the founding director of NEOflora, a non-profit association of forward-thinking floral designers (2012). The first project, NEOflora POP UP store in Vancouver, Canada was a resounding success in October, 2012


Amy Osaba Floral Designer Florabundance Design DaysAmy Osaba (Atlanta, Georgia)

Amy grew up in Atlanta watching her mother and grandmother work in the garden – her grandmother, to the age of 85 maintained a recognized Daylily farm in Arkansas; and her mother, an avid gardener and painter, always encouraged the creative process.

Surrounded by creativity, from an early age Amy has always been drawn to the arts. Having studied ballet since the age of five, when she turned 18, Amy moved to New York City to dance with the Joffrey Ballet. Over the next ten years, she danced for the Atlanta Ballet and the Cleveland/San Jose Ballet, from which she retired.

Her strong theatrical background set the stage for a fusion of mixed-medium, dramatic statements in venues around the southeast.

Working with some of the industry’s most fiercely talented industry leaders, trendsetters, and widely acclaimed experts, Amy’s work was pushed to the forefront, which has allowed her work to be featured in publications including, Martha Stewart Magazine, Southern Weddings, Pacific Coast Weddings, Weddings Unveiled, Flower Magazine, Brides Magazine, NBC, HGTV, Southern Living, Utterly Engaged and blogs such as OnceWed, 100 Layer Cake, Style Me Pretty, Snippit and Ink, Design*Sponge among others.

Amy is excited to talk to the Florabundance design days attendees again this year, introducing some of her and her company’s innovative ways of bridging the art of business with the creative mind.

Francoise WeeksFrancoise Weeks (Portland, Oregon)

Françoise Weeks, born in Belgium, has infused her work with a quintessential European reverence for flowers and nature. Combined with creativity and mechanical ingenuity, she has crystallized her singular style of Textural Woodland and Botanical Haute Couture pieces, garnering a global following.

Her innovation and love of teaching have brought her to the Flower School Cohim in China, The Academy of Floral Art in Exeter, England, studios in Australia, Canada, and Mexico, the La Jolla and Memphis Garden Clubs and the New York Botanical Gardens. And, of course, Florabundance Inspirational Design Days for four consecutive years. Françoise’s boundary pushing work has been published in Nacre, Fusion Flowers, Modern Wedding Flowers, Huffington Post, Flutter and Milieu.

Françoise’s generosity of knowledge and perspective in the use of floral material, structural architecture and the business of being a florist unite to create rigorous and exciting learning opportunities for her students to explore all that nature has to offer.

Holly Chapple - Megan Sorel PhotographyHolly Chapple (Lucketts, Virginia)

Holly Heider Chapple founded her wedding and event floral design business 24 years ago. The business was home based and offered Holly an opportunity to make a living while raising her family. At the tine the studio primarily focused on weddings and events in the Washington DC area, as well as luxury destination weddings. Over the years, the Holly Heider Chapple Flowers brand continued to grow and gain international recognition. This was primarily a result of Holly’s involvement in social media and the popularity of her then active blog, The Full Bouquet. In 2011 Holly’s husband Evan joined the company and the studio saw another serious period of growth. Evan’s involvement allowed Holly the opportunity to focus on other aspects of the business while Evan started a lighting and drape division. Evan also began restoring the family cutting gardens which had been abandoned over the years due to Holly’s intense wedding schedule.

Just before Evan joined the company in 2010, Holly founded The Chapel Designers, which is an international collective of wedding and event floral designers. The organization educates, supports and mentors creatives while encouraging the authenticity of each designer. Holly and Evan host the Chapel Designers workshops internationally and at their new farm, Hope Flower Farm. Hope farm is a registered bed and breakfast as well as a flower school. Holly is a supporter of the American Grown Slow Flower movement.

Holly and her husband Evan celebrated 29 years of marriage this January and are the proud parents of seven wonderful children ranging in age from 7 to 29.

aliciashwede2Alicia Schwede (Seattle, Washington) |

Designer and blogger Alicia Schwede is the founder of the leading floral design & industry blog and magazine Flirty Fleurs. She regularly lectures on design and social media at workshops and events around the country. She is also the creative mind behind Seattle-area floral design studio Bella Fiori. Her work has been featured in The Knot and Style Me Pretty and in her book Bella Bouquets.

Alicia will be joining the workshop to present on Photography & Instagram.







Emily Carter Floral Design Maine
Lobiloo Software for FloristsEmily Carter (Maine)

After launching Emily Carter Floral Designs: a floral design studio specializing in weddings and events. I quickly started to see a change in the needs and wants of clients with regards to their correspondence, communication and relationship with me as a florist. They wanted images, more knowledge and a better way of conveying the product that florists were giving them. Therefore, I partnered with a dear friend and phenomenal software guru, Dan Piltch of Freeport Metrics, and we began work on Lobiloo. In 2012, we launched Lobiloo: a software application that simplifies floral planning and communication with the client. First to the market of its kind, we simplified and streamlined image based estimates and the behind the scenes work with cost outs, order forms and design recipes all with the click of a button. Pinterest compatible imagery of flowers, price saving of stems and rental inventory, client payment tracking and so much more was available for not only ECFD, but for other florists as well.

Years later, we continue to grow, educate and work with florists on ways to strengthen their businesses with the use of Lobiloo, making them more profitable, while saving them time and making them more efficient.

I feel so fortunate every day that I was given this opportunity to be an artist for a living and with Lobiloo, I spend less time in front of my computer and more time being creative for others, which is the root of where this all began.

David and Leanne KesslerLeanne & David Kessler (Portland, Oregon)

The name Floral Design Institute is synonymous with excellence in floral design education. Founded in 1969 and purchased by Leanne Kesler AIFD and David Kesler AIFD in 1988, Floral Design Institute has grown into one of the leading floral design schools in the world.

Both Leanne and David have been active designers, speakers, educators and floral business consultants for over 30 years. They have created and maintain a wonderful learning atmosphere where both the complete beginner and the most advanced floral designers feel comfortable, and are able to develop their individual skills and talents to the maximum potential. Floral Design Institute is licensed to conduct a private vocational school by the Oregon Department of Education. Floral Design Institute is a member of the American Institute of Floral Designers (AIFD) Educational Partners and is an Approved Educational Pathway to AIFD Certification and Accreditation.





Back To Top