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HOW CAN WE BE BETTER?

As the new year begins, it is a good time to spend a few minutes to see what categories in your overall sales are doing well and which areas need some additional attention. Post holiday analysis can be as beneficial as all the pre planning for a holiday. If executed properly, the post report tells the entire story.
One of the most important executions to be performed is a post holiday inventory prior to any discounted sales. This is one of those key pieces of information to gage your buying and selling success. If there were large numbers of a particular item or component left over, a red flag should go up and questions asked as to why. Were there too many of an item purchased? Did customers not embrace a color or component? Did designers shun a component due to personal dislikes? All of these answers will give you a total picture and help eliminate a future mistake. On the flip side, it is important to know if you ran out of an item or component too early in the holiday season. Ask the same questions. Were not enough ordered? Did customers fall in love with a color or did the design and sales staff really enjoy selling and using a particular item? Were they priced to move? How many more might I have sold if I had them available? These are all viable questions to complete your post holiday analysis.
Coming up in 5 weeks is one of the most challenging holidays. Valentines Day can be very profitable if managed and marketed properly. Historically when it falls on a Sunday, it presents a slightly different set of variables for consideration. Generally, more advertising will need to be done to make customers aware that you are open and ready for business. Consider staffing needs such as sales, delivery and design. How much will you need and what days will need the most attention for extra help.
One of the most important considerations you can work on now is prototyping your Valentines Day selections. This will allow you to photograph your stylings and post them to your web site so your customers can place their orders early. You might even think about offering a special incentive for those customers who place their order by February 1st and a slightly different incentive for those who place their order by February 7Th.
Another advantage of prototyping now is it allows you to figure how how many components you will need and place your order with your Account Manager in a timely fashion.
Having a plan that works and working your plan helps ensure a successful holiday. Be cautious of those fly by night suppliers that market to you only during the holidays.Teaming with a quality supplier like Florabundance is most important. Why would you risk your reputation that you have worked so hard to establish on a supplier that you have never dealt with in the past and have no history with for the sake of a few pennies? Isn’t your reputation and peace of mind worth more than a few pennies? Put your trust in those you know and who will be here to help you through this and many more holidays to come.

Take a look at post Christmas analysis to ensure more successful Valentines Day sales. Learn from both the good and the bad to strengthen the operation for future success.
Get ready, get set, and GO with Florabundance for a winning Valentines Day!

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