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“Easter Dust Bunnies”

Easter is one of those holidays in the floral industry that generates mixed emotions as to how good, bad or…

“Holidays Changing? You Bet …”

Change is happening all around us. Technology is making our world closer and closer and faster and faster. What use…

“Seeing Green”

Lots of associations are thought of when we hear the month of March. For some it is all about basketball…

“Earn What You Deserve”

No one likes to pay more for the same products or service and flowers are no exception. There are many…

“Quality + Uniqueness = Success”

Like the rest of the world businesses, the challenge for the retail floral industry is doing more business. But how…

“Designing For The Times”

With everyone feeling the economic crunch, people are not spending the dollars they once did on high-end luxury items. That…

“Winter Whites”

Following the holiday season, many department stores typically offer a 'Winter White Sale' to spur additional January spending. Floral retailers…