“Message of the Day”
Often, large companies use what they call ‘Message of the Day’ to disseminate information to their employees and to keep everyone informed of changes or motivational words of inspiration. It is an easy way to make a sweeping broadcast of internal communications. Communication is critical at every level to keep people informed.
You ask, “How is this related to me and my business”? Believe it or not, your business is all about communication. You might be called upon to communicate or convey a client’s feelings or emotions to another person or business through flowers. Getting the right message or feeling of the flowers to say what sentiment the sender wants to express is paramount! It is sometimes a challenge to communicate every message through flowers, but with the right floral components, it makes the challenge much easier.
When sending a romantic message to someone, it is not uncommon to choose a soft pallet of colors as well as fragrant flowers for this response. A bolder choice of components is necessary when communicating stronger feelings or business to business communications. Those shops supplying sympathy work have a wide range of emotions to convey. Whatever the emotion that needs to be expressed, it is important to have the right flowers and foliages to make the customer and recipient happy.
For a profitable and successful business to operate, a certain amount of speculative inventory is necessary for daily operation. Customers are more about waiting until the last minute for ordering in our instant gratification society. This can sometimes make be a problem if the required components are not available. While it is financially impossible to stock flowers for every request, keeping a broad selection is important for successful daily operations.
Remember, your cooler stock sends a message every day to your customers. Make sure the message you are conveying is that we are ready for your business and want to be your choice for floral communications. Call your Account Manager to place your order today for tomorrow’s success!
By Tom Bowling AIFD PFCI exclusively for Florabundance, Inc.
