“Homecoming”
Friday night football, festivals, craft fairs, and pumpkin patches are all signs that fall is in the air. One tradition that is still popular at most high school is the tradition of Homecoming. What a great tradition of reconnecting with past friends and sharing stories. While it is a time for reminiscing for some, it is also the time when high schools have their homecoming dance. While often not as formal in some areas as prom, it affords the retail florist an opportunity to gain additional business. Think of this as a shot in the cash flow arm.
High school students are fun loving and free. Most enjoy the social activities and are ready to make fun and funky choices for clothing and accessories. With their whole life in front of them, they often are not seeking the same styles and flowers as their parents chose. If you have not already done so, go to the stores that are selling prom dresses or pick up the latest copy of prom magazines. These dances have turned into a multi-billion industry! Ask yourself if you are getting your share of their business? If the answer is no, start looking internal as to why not.
Are you featuring the newest and latest colors and styles for floral selections? Traditional flowers still have a great recognition and appreciation, but think about how you can ‘kick it up a notch’ to attract the youth of America. BLING is the newest request. Bejeweled wrist bracelets, small lights, beads, decorative wires and keepsakes are all the rage! Does this mean that the flowers are not as important? Absolutely NOT! The flowers are even more important. Upscale flower selections of mini cymbidiums, miniature gerbera daisies, and rainbow roses offer the perfect compliment to these accessories.
Individual creations or personalization is the name of the game. Remember, it’s an all about me world these clients are use to. Invest the time to help make this a positive experience and you will build the return business for prom season. If you really want to be hip, send them a tweet message with a picture of their finished styling. This is a great way to get your name out to those last minute customers!
