“Easter Dust Bunnies”

Easter is one of those holidays in the floral industry that generates mixed emotions as to how good, bad or ugly it can be. While everyone is feeling the pinch of the slow economic times, one of the positive aspects this year is that Easter falls much later in the season and therefore the weather will be warmer and more spring-like in most areas. Customers will be more willing to be out and about shopping and gathering the necessary trims for their celebrations.

So, here is the big question, will you be greeting them with an array of beautiful fresh flowers, ribbons, and festive trims, or will you drag out the faded window displays, tired old containers from years past and try to make a less than enthusiastic attempt at bumping up a potentially strong holiday?

Making a strong impression does not have to cost mega bucks to grab the customers eye and direct them into your store. Dressed up buckets of flowering branches, pussy willow and blooming potted bulb gardens are a great display to capture your customer’s attention. Remember just like floral design, like materials displayed or grouped together make a stronger impression than being scattered about. Gather all your brightly colored containers and fill them with bunches of tulips, daffodils, and iris tied in consumer bunches for those customers who prefer a more casual DIY look. Bright colors of Alstroemeria displayed in galvanized buckets from the local hardware store add impact and charm to your display. Fresh cut Lilies, Chrysanthemums, and Asters are a sure eye catcher when paired with the other mixed cut flowers available from Florabundance.

Take a few minutes to eliminate the old ‘dust bunnies” this Easter and call your Account Manager today for a fresh collection of spring’s finest!

By Tom Bowling AIFD PFCI exclusively for Florabundance, Inc.