ESCAPE TO THE TROPICS
With most of the country enveloped in the heat of the summer, it feels like we are in the tropics, so why not take advantage of this feeling and showcase some beautiful tropical flowers for your feature of the week.…
IT’S COMING !
Check out the date on your calendar. Yes, it says July 25th. Now do the math and count forward…BINGO! You just came to the realization that Christmas is only 5 months away! So what does that mean and how can…
IT’S ALL ABOUT IMAGE
You make an impression every time you come in contact with someone. Someone evaluates the way you look, your hair, your manner of dress, , your personal hygiene, and every other aspect of your personal presentation. How dare they make…
MORE THAN YOU CAN IMAGINE!
What a week it was at AIFD’s national symposium in San Francisco! Not only were there flowers in the hair, they were EVERYWHERE! The Marriott San Francisco never looked so great. Guests were greeted with flowers in the lobby, behind…
OH, ORCHIDS!
Not so long ago, orchids were only seen at special occasions. They were primarily used for weddings, and sympathy work. When flowers were more scarce during WW II, many of the long flowing bouquets of the 1920’s and 30’s gave…
A ROSE IS A ROSE IS A ROSE
A Rose Is A Rose Is A Rose… June is considered to be National Rose month. What a great way to keep you customers coming in your shop door by featuring a bouquet of unique varieties of new breeds of…
CAN YOU IMAGINE ?
Can you imagine seeing designers from all over the world executing their best designs to create 5 beautiful arrangements in under 4 hours time? Can you imagine a room filled with all the latest and greatest floral related materials? Can…
SYMPATHY MATTERS
As the floral industry starts into its typically slow season, this is a good time to examine where there might be additional resources for rounding out the summer slows. While there may still be event work in some areas of…
MAKING MAGIC HAPPEN!
How many times do you have the request from your customer to make a grand look on less than a grand budget? Unfortunately, most of our customers think we work with a wand, not a knife. Although we do make…
Summer Success
Memorial Day is the unofficial beginning of summer for most of the US. Schools are winding down, graduations are happening for most schools and summer vacation plans are being firmed up. For flower shops, the summer often is viewed with…
