SUMMER SELECTIONS
There are many ways to tell we are in the midst of summer. The most obvious is to step outside and fell the heat. In most parts of the country, it makes you want to run back inside very quickly!…
Tom Bowling AIFD, PFCI ~ Tom entered the floral industry as part time help in 1979. While teaching elementary school and running a retail flower shop for 8 years simultaneously, Tom found the floral industry to have the stronger calling. Tom owned a floral retail operation for 20 years before moving into the wholesale market as a design center manager for a large mid-west wholesale chain. He has been involved with the California Cut Flower Commission since its inception in 1997 and is an industry leader representing Teleflora as an Education Specialist throughout the country for the past 14 years. Tom has designed for the Presidential Inauguration as well as Rose Parade. Tom currently serves as a the Floral Director for Charisma Floats and this marks Tom’s 13th year at the Academy Awards serving as assistant floral director. He also presents educational seminars for Continental Floral Greens and Ocean View Flowers. Tom is still active in the floral industry marking his 30th year and is still discovering opportunities to bring the floral industry forward in a positive way. Tom is a member of the American Institute of Floral Design and currently serves on their National Board of Directors as Vice-President. He has presented two programs for AIFD’s National Symposium and has presented design programs for regional AIFD chapters as well. As a member of the Professional Floral Communicators International, Tom has commentated numerous local, allied, and state programs.
There are many ways to tell we are in the midst of summer. The most obvious is to step outside and fell the heat. In most parts of the country, it makes you want to run back inside very quickly!…
When components are brought together to make a presentation, we often hear that they are paired together. This is a term that is heard in interior design when textural fabrics or colors are presented to make a total look. The…
This time Boston was not invaded by land or sea but by 800+ floral designers from around the world! It truly was a Revolution in design! The attendees were bombarded with new ideas in design, trends for the years to…
As the Beatles song says, “So you say you want a revolution…..” that is exactly what we are going to get in the floral industry. Once a year the top and most talented designers come together from around the world…
One of the biggest challenges retailers face in the summer is how to marry great offerings of product with clients who tend to stray away during the warmer days of summer. Often we find that many customers have developed their…
During economic challenged times, many people turn to what is called ‘nesting’. What this means is because expensive trips or purchases cannot be taken at this time, they surround themselves with comforts in their homes or nests. Since home entertaining…
With so many varieties of flowers and foliages available throughout the year, a few still only make a limited appearance at certain times of the year. Summer is one of those seasons that bring us a special selection of some…
With wedding season in here in full force, it is easy to often times get overwhelmed with all the last minute demands on time. What happens is that when events get out of time control, they often get out of…
June is the traditional month for many weddings. While October is creeping up in popularity in many areas, most brides think of June weddings. With the challenges in the economy, many brides have had to do some recalculating and reconfiguring…
When talking to florists around the country, there are two challenges that seem to be shared by everyone. One is the challenge of staffing and the other is how can I promote flowers during such a long time when there…