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While the calendar doesn’t officially say it is time for spring for yet another few weeks, once Daylight Savings Time is here, most feel it is ready to celebrate the change of seasons. We have been seeing a majority of red and white for the past 3+ months and it is a welcome change to see other color pallets with vibrant colors as well as softer pastels. Whether displayed in a mono-botanical styling or integrated and fused with other non-seasonal components, traditional spring time flowers are a welcomed sight!
Due to the wonderful resource of growers and shippers, what once was considered a ‘spring time only’ flower; most are available throughout the entire year. If we polled the average consumer, most would probably be surprised to find that Tulips are now available pretty much a twelve month flower and Iris are not just for May! They are still harbingers of spring along with Daffodils, Pussy Willow, and multiple choices of blooming branches.
Making a floral display in your store sets the tone and provides ambiance for your customers to enjoy interacting with the different selection that are available for purchase. Tall vases or French Galvanized containers with a liner inside make for a great display of blooming branches and other tall offerings. Curly Willow, Forsythia, Apple and Cherry branches are best displayed this way. You may need to add a little base weight to some of the more light weight containers to keep them from spilling or getting turned over as self-serve customers interact with them while making their selections. Remember to change the water as needed and add a good floral preservative to keep the branches blooming.
Assorted sizes of clear vases filled with Tulips, Daffodils, Hyacinths, Muscari, all bundled ready to grab and go gives your shop a real European feel. Also by having individual stems priced for mix and match looks keep everyone coming back for mire. It is important to use one of the preservatives made for bulbs as their needs are different than the traditional cut flowers. Vases of Hydrangeas, Ranunculus, and Snowball Virburnum also add interest and round out the selection nicely. Keeping a different selection of spring flowers each week keeps your customers coming back time after time to find out what is the new flower of the week. Keeping a mix of color also adds interest. Some like pastels of pinks, peaches and soft yellows while other customers will be drawn to bright and bold intense colors such as orange, shocking yellows and saturated hot pinks.
Consider hosting a DIY class focusing on spring flowers. What a great way to share all the tips and tricks that dispel all the wild and crazy homemade post harvest care misnomers that customers think are helpful such as slitting the stem keeps a tulip closed. While it may do so, it is because you have just injured the tulip and it will not have a chance to fully mature because of its shortened shelf life. Another incorrect assumption is that it is ok to mix Tulips and Daffodils in the same vase. While they may look pretty for a photograph, the Daffodil actually emits a sap that prevents the Tulips from hydrating properly because their stems clog and they die prematurely.
Brighten up your design work with bulb flowers this spring. Welcome the change of season visually even if it is not quite time on the calendar or the weather outside still has a bit of winter’s bite. Everyone will welcome the brightness in the home or office!