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Posts Tagged ‘AIFD symposium’

Florabundance took Miami by storm to make Caliente even hotter at this year’s AIFD symposium. Caliente was the first time AIFD had been to Miami in the history of symposia and it was very well received! Floral designers from all over the world converged and convened for a 4 day conference showcasing all the best in floral design and product support from the leading vendors and suppliers in the country!
Caliente started off with a product showcase that was presented by Jerome Raska AIFD and numerous students from several SAIFD student chapters. They did an excellent job of featuring the products for the Elite Partners that support the stage programs for all to enjoy. After an hour of well executed and presented floral art, the attendees were then brought to the much anticipated Partner’s Expo. Here over 40 table top displays were presented with the newest and finest products available in the industry. From floral products from all over the world to containers, services and there was even a floral fashion show showing the latest in wedding and prom accessories.
Florabundance showcased beautiful blooming flowers from California, Holland, and South America. The attendees were fascinated with the beautiful choices that they may not have been exposed to prior to attending the Partner’s Expo. Not only did the attendees see the products up close and personal, they could also place orders for future deliveries. It was great having so many of the attendees stop and visit at the tables.
After a full Friday of Partner’s, Saturday started off the design portion of Caliente with a moving motivational and design program presented by Marie Ackerman AIFD, PFCI. Everyone who attended was challenged to look inside themselves to find the ‘Little Light of Mine and Let it Shine’. There was not a dry eye in the house after the presentation was given! Beautiful floral designs and wonderful motivation graced the stage from the beginning of the day until the very end. We were treated to Christmas in July featuring design themes suitable for every type of décor!
Textures tangoed across the design stage as did flowers and foliages from all corners of the world! Tropical flowers were in abundance this year being shown in sympathy, wedding and event work. From small to large scale and everything in between, it was all about mixing and layering textures, forms and colors.
One of the most popular programs is always well anticipated and that being the Trends Forecast presented by Talmage McLaurin. Talmage along with several students brought us the color and decorating themes that we will be seeing in the next two years. While some colors disappear all together to allow for those newly embraced colors to take center stage, others are slightly modified in value and combined with additional options for a brand new fresh appearance. Since color is the first element in design that customers recognize and react to, it is important to stay current on all these trends.
The symposium concluded with an over the top wedding extravaganza presented by Ian Prosser AIFD of Tampa FL. Not only did Ian wow us with themed venues and décor, he also presented over 90 bouquets and headpieces to inspire all those in the audience. Grace Ormonde shared her vision of her magazine and reiterated just how important floral décor is at an event and pledged to keep the consumers eye focused on the flowers!
If you would like more information on AIFD, Caliente or to watch a short recap of the week, go to AIFD.org to visit their website. You can even order the DVD’s of programs you might have missed or those you want to watch again and again. Watch for additional information as AIFD presents Passion next year in beautiful Las Vegas! It too will be a week to remember, so register early; you won’t be disappointed!

Every summer, the weather heats up and bring us many surprises. While the grass and trees may be drying out and the days and nights are warmer, it is still a great time to be in the floral industry. One of the most exciting events that happen in the summer months is AIFD’s National Symposium! This year it is titled Caliente’ and nothing could describe it better!

Caliente’ will be happening July 10th through the 16th with an assortment of exciting events scheduled each day. The first event is the opportunity for those registered candidates to test for the PFDE process. They are given 4 hours to complete 5 floral arrangements specific to the floral industry such as wedding, sympathy, personal flowers, duplication and designer’s choice. These wide ranges are narrowed down to a more specific presentation such as a casket spray or bridesmaid bouquet or whatever the committee has established for this year’s category. After the design process has occurred, the next morning it is time for a team of evaluators to evaluate (not judge) each candidate’s work. The floral designs are evaluated 7 times and then the high and low are removed. The remaining 5 are then tallied to get the final score. Those candidates who score 4.0 or better are then extended an invitation to join AIFD upon competition of a few additional requirements. Candidates who score 3.2 – 3.9 are qualified to be a Certified Floral Designer. It is an honor to be either one of these and lots of hard work goes into this professional achievement.

Day two and three is filled with many committee meetings and behind the scenes tours of what is to come for the rest of the week. It is always interesting to see what the designs look like prior to being seen on stage a few days later. Friday is always a highly anticipated day. Once the Annual Members Meeting has completed, the Partners Expo opens to showcase the newest and coolest product available in the floral industry! AIFD Partners such as Florabundance will present colorful and unique products for people from all over the world to see and enjoy! Along with all the other vendors from growers to container manufacturers to wedding and prom fashions, this year will be the first ever to have a mini fashion show presented for the attendees to enjoy!

Saturday, Sunday and Monday are filled to the brim with educational opportunities presented by designers from the US, England, and Puerto Rico. From inspirational programs, to business, to sympathy and of course a wedding extravaganza featuring the incomparable Grace Ormond along with Ian Prosser AIFD will finish the symposium with an over the top presentation!

Two exciting evenings of floral décor that will likely never be seen before will happen for the newest members being inducted into AIFD this year and the Leadership Gala to honor all the leaders, committees, and boards of AIFD. It will be floral decor to the most superlative degree! Be sure to watch the Florabundance website next week for photos of what is happening at AIFD.

Florabundance and AIFD joining forces to make this symposium a hot, hot, HOT time to remember! If you can’t make Miami, remember you can purchase the DVD’s of programs to enjoy later. Visit AIFD.org for more information on ordering the DVD’s and all the other educational opportunities that are happening around the country.

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