Florabundance Blog

Field of Dahlias

We are excited to announce a new program for Farmer-Florists and Flower Growers! Florabundance would like to help domestic flower growers with some unique varieties of bulbs and tubers for cut flower production. To launch the new program we are offering the following Dahlia Tubers.

These high quality Dahlia Tubers will be available 80 Tubers per order. Orders must be received by Mid-December for tubers to be planted spring 2015.

For pricing information and to order please contact Joost directly at – joost@florabundance.com

Bonesta Dahlia - pink and white striped dahlias

Bonesta Dahlia

Cafe Au Lait Dahlias

Cafe Au Lait Dahlias

Cookies and Cream Dahlia

Cookies and Cream Dahlia

Glorie van Heemstede Dahlia - yellow dahlias

Glorie van Heemstede Dahlia

Golden Emblem Dahlia

Golden Emblem Dahlia

Jamaica Dahlia - red and white dahlia

Jamaica Dahlia

Le Baron Dahlia - magenta dahlia

Le Baron Dahlia

Le Baron Dahlias - magenta dahlias

Le Baron Dahlias

Lucky Number Dahlia - pink dahlia

Lucky Number Dahlia

Nagano Dahlia - red with white tipped dahlia

Nagano Dahlia

Onesta Dahlia - pink dahlia

Onesta Dahlia

Paradise City Dahlia - pink with white center dahlia

Paradise City Dahlia

Paradise City Dahlia - pink with white center dahlias

Paradise City Dahlias

I have exciting news to share with you!

We are delighted to announce that we will be partnering with Flutter Magazine for our 2015 Florabundance Inspirational Design Days.

It is going to be a great floral event at an amazing location. Co-founder and Editor of Flutter Magazine, Kim Wiseley, will be working closely with Florabundance every step of the way to bring you a visionary Flutter-chic floral + design experience. We are thrilled that attending designers will also have a chance to see their work featured in future editions of Flutter Magazine.

DesignDays2015-SOLD OUT


Over the next few weeks we will be releasing more details including cost, registration and a further look into this unique and educational experience that will be held at Lotus Land in Santa Barbara — an incredible globally renowned garden that only allows 15k visitors per year. So, stay tuned and don’t forget to save the dates (January 12-14, 2015).

In the meantime, check out our exceptional group of presenting designers from around the country:

amymerrickAmy Merrick (Brooklyn, NY)

Amy Merrick is a floral designer, writer and stylist based in New York City. Her writings on design, flower arranging and entrepreneurship have appeared in books, magazines and across the web. As a florist, she creates evocative tablescapes of flowers, foliage, fruits and branches for weddings throughout the country, often gathering materials herself from the surrounding landscape. Her work as a stylist is botanically focused, and she has provided natural elements for magazine covers and national ad campaigns.

Amy has worked with Ralph Lauren, Brides, The Today Show, Design Sponge, Nylon, Whole Living, BHLDN, Garden Design, Country Living, CNN and Kinfolk. She chronicles her experiences on her personal blog and teaches floral classes out of her Brooklyn studio.




amyosabaAmy Osaba (Atlanta, Georgia)

Amy grew up in Atlanta watching her mother and grandmother work in the garden – her grandmother, to the age of 85 maintained a recognized Daylily farm in Arkansas; and her mother, an avid gardener and painter, always encouraged the creative process.

Surrounded by creativity, from an early age Amy has always been drawn to the arts. Having studied ballet since the age of five, when she turned 18, Amy moved to New York City to dance with the Joffrey Ballet. Over the next ten years, she danced for the Atlanta Ballet and the Cleveland/San Jose Ballet, from which she retired.

Her strong theatrical background set the stage for a fusion of mixed-medium, dramatic statements in venues around the southeast. Her passion is to make every event extraordinary, exquisite and authentic. She is driven by the creative process from beginning to end, down to every last detail, making dreams into realities. The only thing she loves more than the process is to hear her clients tell her, “it was even more beautiful than I ever imagined.”

Amy lives outside of Atlanta with her three handsome boys and their dog Cloe.

francoisweeks2Francoise Weeks (Portland, OR)

Honing her talents through training with the florists of Antwerp, Françoise discovered her signature—a unique lush and textural style, heavily imprinted by her love of nature and art. Since 1996 she has translated her passion into creations of flowers, herbs, fruits, vegetables and foliage in a way that the masters could only paint.

Her portfolio runs the gamut from elegant natural simplicity to the abundant and bountiful; she consistently delivers the unexpected. Françoise’s first priority is to realize the ideas and needs of her clients and bring to the process her attention to detail and unique creativity.

Recently her work has emerged into two distinctive styles: URBAN WOODLANDS—contemporary stylings of mosses, lichens, bark and forest floor gatherings and FLORAL FORWARD—exquisite botanical haute couture creations of purses, headpieces and shoes.

She shares her knowledge of floral design and mechanics with professionals and students from around the world in an intimate studio class and workshop setting. Françoise has been the subject of numerous magazine articles throughout the United States and Europe.

hollychappelHolly Chapple (Lucketts, VA)

Flowers have been a constant part of Holly’s life — she literally grew up in a green house! As a newlywed and young woman, Holly decided to take her inherited love, knowledge and passion for flowers and grow a business. From those seeds planted nineteen years ago, “Holly Heider Chapple Flowers LTD.” became one of the most sought after and well-loved designers in the area.

Holly’s impeccable designs have set the tone for thousands of weddings and events in the Washington DC region. Holly’s flowers have adorned venues such as The Library of Congress, The Ronald Reagan Building, The Mayflower Hotel, Union Station, The Udvar Hazy Smithsonian Center, The Four Seasons, The Fairmont, The US Convention Center, The American Indian Museum, The DAR Museum, and The Ritz Carlton Hotels–to name just a few. In addition to these prestigious DC venues, Holly is a preferred vendor in Loudoun County, where she resides with her husband and 7 children.

For the past four years, Joost Bongaerts and Florabundance have been working with Holly on the various Chapple designers’ events.

sarahwinwardSarah Winward (Salt Lake City, UT)

Sarah was born with a deep appreciation and respect for nature running through her veins. Inspired by the outdoors, Sarah creates flowers for weddings and events that are fresh & creative. She finds joy in collaborating with a couple to create flowers unique for their event; taking inspiration from them, the season, and the surroundings.

Sarah is based in Salt Lake City, Utah where she lives at the base of the mountains with her family. She travels all over the world creating flowers for weddings. Exploring new environments & incoporating them into her work is something that feeds Sarah’s sense of wanderlust. Continuously seeking out new flowers, color palettes, and textures, Sarah’s work is truly a collaboration between her and her surroundings.




triciafountaineTricia Fountaine (Santa Barbara, CA)

Tricia is an event designer in Santa Barbara, California. She fell into the event business after working as a floral designer for several years. After becoming frustrated by the lack of cohesiveness and creativity in the overall look of events as well as the event not always reflecting the personality of the client she decided to get involved on a bigger scale.

She has been active in various artistic endeavors all her life from working as an interior designer and a merchandiser to owning her own store. She also has a BA in art history with some courses in fine arts. If you are interested Tricia would be happy to design a most magical event just for you.

Tricia says “I believe in magic. Magical things happen everyday if we allow ourselves to see it. My work is to play with the magic and help to create with you a moment in time that is so special, so lovely, that all who are there feel the importance and beauty of the moment. Whatever the occasion, ceremony is important and should be honored. I would like to help you create your special occasion, imbue it with thoughtfulness, love, beauty and magic.


aliciashwede2Alicia Schwede (Seattle, Washington)
www.flirtyfleurs.com | www.bellafiori.com

Owner and designer, Alicia Schwede, opened Bella Fiori in 2003 as an outlet for her love of flowers. Her work has been featured in The Knot, The Bride & Bloom, and Premier Bride as well as on Style Me Pretty. Alicia is the author of the book “Bella Bouquets” and the founder of the leading floral design & industry blog “Flirty Fleurs.” She is a frequent blogger and social media expert.

Alicia will be joining the workshop to present on all things digital media: blogging, social media, website tools and more!







kellyoshiroKelly Oshiro (Santa Barbara, CA)

Kelly wears many hats. At Santa Barbara Chic, she serves as editor and creative director, producing original content including cocktails (On the Rocks), flower inspiration (Flower Chic), and farm-to-table recipes as a collaboration with local chefs (In the Kitchen with). SB Chic is all about living life well.

Kelly is also a lifestyle editor for Flutter Magazine, art directing and prop styling for editorial photo shoots.

Kelly will be on-site at the 2015 workshop where she’ll be working with participants to style their creations editorially.






Garden Roses, so gorgeous, so fragrant and so very popular for weddings. But, Garden Roses are also fragile and require special care and handling needs. In this video Leanne Kesler and Joost Bongaerts of Florabundance, Inc. explore the many varieties of Garden Roses as Leanne reviews their care and handling and creates a beautiful Garden Rose Bridal Bouquet. Enjoy!!!

Video produced by Leanne Kessler of Floral Design Institute in Portland, Oregon using Florabundance fresh flowers and locally grown Garden Roses.


Great news for anyone who would love to experience a once in a lifetime trip and get behind the scenes access to amazing floral industry places! Joost is leading a trip to Holland this November!
Arrival in Holland on Monday, November 3rd and return to the USA on Saturday, November 8th.
Flower arrangements at International Floriculture & Horticulture Trade Fair (IFTF) Expo

What you’ll experience:

  • Visit International Floriculture & Horticulture Trade Fair (IFTF) Expo
  • FloraHolland Trade Fair
  • Visit various flower growers, including the Rose breeder De Ruiter
  • Visit behind the scenes at Aalsmeer – the world’s largest flower auction
  • Visit Cultra and view a plethora of new floral design products
  • See Holex in action – Holland’s market leader in the export of fresh-cut flowers to distant destinations serviced by airfreight
  • Visit Zuidkoop, the floral designers for The Netherlands’s Royal Family
  • Dinner at De Kas, where a greenhouse has been converted into a restaurant
  • Optional Hands-On Design Class
  • First class transportation and hotels included
  • Most meals are included
  • Private touring van with Joost, a Dutch native and floral industry expert, as the guide

Aalsmeer Flower Auction in Holland

It is simply amazing to think how many people are involved in every step of the floral industry: the breeders, the farmers, the airlines and shipping companies, the mind-blowing Aalsmeer auction operation, and the wholesale houses around the world. To experience this first hand is an eye-opening experience, and one that will make anyone appreciate the floral industry even more than they already do!

Take advantage of this one in a lifetime opportunity to experience Holland!

Joost Bongaerts visiting DeRuiter Roses in Holland

The cost is $2,900 + airfare.
Limited spaces available.
Reserve your space with a deposit by August 1, 2014!


For more information, please contact Joost directly:
P: 805-456-5919



Over the past several weeks you’ve heard my conversations with floral designers who are leading the way when it comes to sourcing their flowers, leaves and branches from local farms. They place high value on seasonal blooms, because they know their bouquets and arrangements will be all the more beautiful and cherished by the customer – a customer who is also asking, Where do my flowers come from?

We’re kicking off this important conversation with Joost Bongaerts, owner of Florabundance in Carpinteria, California.

Joost has been involved in the horticulture and floral industry his entire life – and through Florabundance he sells flowers to retail florists and designers all around the country.

Located as they are in the flower-basket of the U.S., Florabundance has the unique ability to source from small and large flower farms in California and in many other states on an almost a year-round basis.

I applaud Joost for labeling all of the CA-grown options on the Florabundance web site. In the future, we should see other wholesalers adopting this practice. And next, we’ll urge them all to identify other states, as well as use the soon-to-launch American Grown Flowers logo.

To read the full story including the Podcast with Debra Prinzing of Slow Flowers and Joost Bongaerts of Florabundance, please click here.


Fritillaria is a delicate flower that comes in various shapes and colors (how pretty is this spotted purple and white variety above?), and is perfect for a spring wedding.

Fritillaria can be used in a variety of ways from simple centerpieces to elegant one-bloom bouquets like this:

Order some of spring’s most delicate flower right here! Happy arranging!

Florabundance Inspiration Design Days & Chapel Designers in Santa Barbara, California

In January, 58 floral designers from around the world descended upon the quaint seaside town of Santa Barbara, California. The floral designers gathered for 3 flower filled and information packed days at Florabundance Inspirational Design Days 2014
 {An Official Chapel Designer Event}. We gathered to learn more about building and operating our floral businesses and to push our creative talents with a plethora of flowers at our fingertips.

This year Florabundance combined efforts with The Chapel Designers to pull off a lovely affair!
Holly Chapple, Owner of Holly Heider Chapple Flowers and Founder of The Chapel Designers, gathered together an impressive list of presenters to teach alongside her – the UK’s hottest young designer, Joseph Massie; the Queen of Woodlands design, Francoise Weeks; San Francisco’s much sought after designer and lover of all things beautiful, Nancy Liu Chin; and the four of them lead 2 days of splendid hands-on floral design workshops. On the business discussion day I led a discussion on Online Presences (including websites, blogs & social media) and Courtenay Lambert led a fantastic discussion about the ordering & pricing of wedding flowers.

The event took place at Sunstone Vineyards and Winery in Santa Ynez Valley, with lovely views of the valley – the perfect location to get our creative juices flowing! Holly instructed the participants on how to design a loosely styled hand-tied bridal bouquet. Francoise taught how to create awe-inspiring head pieces. Nancy designed four tablescapes to share a variety of styles with the designers, and then got everyone involved in designing with her. Joe designed an art installation with the purpose of building and emphasizing the unity between all the designers that participated in the conference.

Of course, Joost and his team at Florabundance provided us with the most gorgeous flowers. We had the pleasure of designing with gorgeous Poppies, Anemones, Lisianthus and the prettiest Garden Roses! Plus, textures galore – Pieris Japonica, Chocolate Lace, and Privet Berries to name a few. Thank you to Joost and all the staff at Florabundance for your hard work and beautiful flowers!

Enjoy the photos!
xo, Alicia

Joost Bongaerts Francoise Weeks

Joost and Francoise

Florabundance Purple Anemones

Purple Anemones

Holly Chapple Demonstration

Holly demonstrating how to create a loosely gathered bridal bouquet, Susan & Julia assist by wiring garden roses.

Joseph Massie

Joseph blending moss, of course!

Joost Bongaerts Florabundance

Joost matches the Icelandic Poppies!

Holly Rutt of Sweet Pea Floral Design

Holly of Sweet Pea Floral Design working on her floral head piece

Holly Chapple Joost Bongaerts Joseph Massie

Holly Chapple, Joost Bongaerts, Joseph Massie

Francoise Weeks Icelandic Poppies

Francoise Weeks peeling Icelandic Poppies

Florabundance Purple Lisianthus

Purple Double Lisianthus

Florabundance Wholesale Flowers, Hot Pink Garden Roses, Plum Tulips, Romantic Antik Garden Roses, Pink Peonies, Dusty Miller, Pink Sweet Peas

Florabundance Icelandic Poppies

Icelandic Poppies

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine,

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Katie Noonan Floral Designer

Katie of Noonan Floral Designs

Kim Starr Wise Floral Events

Kim Starr Wise Floral Events

Nancy Liu Chin Florabundance Conference

Nancy leading a discussion on creating tablescapes

Thank You to all of the California Cut Flower Growers who participated in making product available at special pricing and donations for the this event.
Thank You to Holex for donations of specialty Dutch flowers.
Thank You to Alexandra Farms for donating many of the Garden roses we used for designs.
Thank You to Oregon Roses, Fedex, Fitz design, Design Master and Westerlay Orchids
Thank You Smithers Oasis for the great products.

Guest Post Written by Alicia Schwede of Flirty Fleurs Floral Blog

Florabundance was pleased to have KEYT NewsChannel 3 Anchor/Reporter, Victoria Sanchez, visit our headquarters the week of Valentine’s to check out all the hustle and bustle!
Check out more of the interview here.

Are those bells ringing in your ears? While there may be a few left over celebration bells ringing and welcoming in the new year, the bells you may be hearing are those of the future brides who just got engaged during the most popular time of the year – Christmas. More engagements are announced at the holiday time than any other time of the year. With all the excitement of future nuptials in the air, future brides immediately start researching the details to make her wedding day perfect. They will be attending bridal shows, purchasing wedding magazines, exploring ideas on Pinterest, and visiting local retail websites for all the necessary information to help plan their perfect day.
So with all that said, now would be a good time for you to visit both your Pinterest board and your shop’s website to make sure you are catching the eye of future brides. Before you start any major overhauls, start by asking yourself (and your staff) a few simple questions.
Begin by asking yourself if and why you want to do wedding work. You may be surprised to learn that often wedding work is not your highest revenue generator. Often time weddings and events can often spiral out of control and when all is done and said, there is little profit for all the time, labor and stress that went into producing the event. Make sure that all the systems are in place to make sure you will be ending up with your desired profit margin. Watch all those little hidden costs that have a way of creeping into your profit margin such as delivery costs, rental replacements, and unforeseen increased costs of goods sold that all start gnawing away at your profit margin.
Next question is to determine what size wedding or event you do best considering things such as: cooler space, design space, delivery vehicles, design labor, flower processing labor, installation teams and tear out teams. If you end up paying too much to have adequate coverage on all these areas, you might be surprised at just how little you have left after doing “the Wedding of the Year”. While it is often appealing to execute a large event, start with more manageable events that take less manpower and work your way up to the larger events. Remember, “Crawl, Walk, Run” is a good way to evaluate your success. No one wants to take on more than they can handle. Your future reputation is at stake with every event you accept.
After you have asked yourself some serious questions, now ask yourself what kind of profit you want to make and how are you going to do so? This takes a lot of hard-nosed accounting to make sure that every floral execution has an accurate recipe and those recipes are followed when it comes time to execute the designs. Just think how adding just a couple of roses or carnations can play havoc with the profit margin when repeated over and over again. Tight controls are a must along with accurate markups for product and labor. Remember your time and expertise is the most valuable commodity that you are selling. You never want to give your services away for free. Whether you charge for the consultations or build the costs into your design work, you need to be compensated for your time. It is not uncommon for an average event to have a minimum of 60+ hours of planning to make the event a success. That is over a week’s worth of time you should be compensated for.
Now that you’re ready to meet and greet those wonderful brides, make sure you are well armed with accurate information about color choices, flower availability and pricing. Work hand in hand with your Florabundance flower consultant to make sure everything is good all the way from start to finish. Use your tablet device during the consultation showing the beautiful selection of products available from Florabundance! With all systems in place, you will be able to turn those wedding bells into the sound of Cha-Ching cash register bells for a profitable event.

Holly & Joost

Welcome to Florabundance Inspirational Design Days 2014

{An Official Chapel Designer Event}

Last year Florabundance organized its first ever Inspirational Design Days event, which took place at Dos Pueblos Ranch. The event was a huge success and we are thrilled to announce the dates for our next designer conference taking place right here in Santa Barbara, California!

January 20, 21 & 22, 2014
Hilton Fess Parker Resort in Santa Barbara, CA

This year Joost, Owner of Florabundance, and Holly, Owner of Holly Heider Chapple Flowers and Founder of The Chapel Designers, will be combining their resources and experience to produce a fantastic West Coast Floral Designer event to kick off 2014 in style!

What’s on Tap!
The conference will unofficially start with a welcome “get together” on Sunday evening at The Fess Parker Resort’s hotel lobby bar – meet us there at 6pm, we cannot wait to Welcome you!

Monday we will convene in the hotel’s conference room, where the day will be filled with guest speakers and open discussion sessions. {Bring your questions; we’ll be discussing the business side of the industry}

Joost of Florabundance

Joost gives a tour of Florabundance to attendees of Florabundance Inspirational Design Days

Tuesday and Wednesday we will be designing gorgeous flowers {provided by Florabundance, of course!} at the lovely Sunstone Villa in Santa Ynez. Transportation to and from Sunstone Villa is included.

This year’s speakers and floral designer extraordinaires include:
Holly Chapple, the founder & leader of The Chapel Designers

Wedding Trend Setter & Lover of all things beautiful – Nancy Liu Chin
The UK’s hottest up & coming designer – Joseph Massie
The Queen of Woodlands Design – Francoise Weeks
Alicia Schwede will brief us on the latest in Social Media.

UK Floral Designer Joseph Massie

Joseph Massie Creative

We do highly recommend you stay at Fess Parker Resort, as the conference is at its best in the “after hours” when we gather together and continue networking, sharing and laughing!

Our “home base” is the Fess Parker Hilton located at 633 E Cabrillo Blvd, Santa Barbara, CA 93103. We have reserved a block of rooms for our event at a discounted rate (available until December 31). We cannot guarantee room rates after this block has been secured. For reservations call (805) 564-4333 or Click Here.

For more information and to Register for the Event, please visit the Chapel Designer Website – Click Here

Francoise Weeks

elegant white wedding reception

Nancy Liu Chin


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