Florabundance News

From The President

Born in 1959 in Den Hague, The Netherlands, Joost grew up in Holland. His father managed agricultural land holdings all over the country. Joost spent summers working on his family’s farm in northern Holland and became interested in agriculture and horticulture as a result. He attended The Land en Tuinbouw School in Dordrecht and continued his education in Gouda, graduating with a degree in plant science. Joost also spent a semester at Michigan State University as part of an exchange program, which led to his desire to work and live in The United States. Joost began his professional career in 1981 marketing fresh cut flowers from Holland for The Dutch Flower Auctions & Exporters Organizations which was located in Livonia, MI. From 1983 to 1991 Joost worked for several Dutch Flower Bulb Companies selling flower bulbs and perennial plants to specialty cut flower growers in The United States and Canada. In 1991 Joost and his wife Alexandra opened BonFleur, a European-style retail flower shop in New Canaan, CT, which they sold to their manager in 2002. During this time Joost also imported flowers from Holland and started to do business with Florabundance, becoming a partner in 2002 and eventually full owner in 2008. Joost’s background and experience in selling flower bulbs to growers, importing cut flowers and running a successful retail flower shop provides a unique perspective from which he has developed the Florabundance brand into one of the premier wholesalers in the United States.

Dear Floral Professional,

Welcome to the brand new Florabundance website!

We are dedicated to providing the best selection of high quality flowers available in the marketplace. Since 1994, we have been establishing and improving our relationships with growers dedicated towards producing exceptional fresh floral products that are in tune with the ever-changing demands of the floral customer. We all know that as floral professionals, we are a part of general design and trends. By carefully selecting a grower base that understands this concept Florabundance is better able to meet your needs and the needs of your customers. We feel our new website is like no other in the industry with clear updated  flower pictures that will help you decide what to use and choose in your designs

Within our organization, we operate as a team. We are all focused on quality, service, and commitment in filling the orders of our customers. Today, we see the advantages that technology has to offer us. In addition, we place equal importance on our customer relations and service. It is the human element that brings forth the positive aspects of working with flowers!

As a group, Florabundance is grateful for the trust and reliance placed on us by our customers. It is truly an honor to serve all our stakeholders from the employees, the vendors, the stockholders, and especially the customers of Florabundance. We are very excited about the future of the floral business. We see an increased interest from businesses to try new and different varieties for weddings and special events.

Please take the time to register on our website and one of our expert Wholesale Floral Consultant will contact you to give you an overview of our products and services.

Warm regards,
Joost Bongaerts

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