Events

Florabundance News

 
Florabundance Design Days 2019 6th annual conference took place in Santa Barbara in January. A well attended event filled with designers from around the world, and those designers were surrounded by the most beautiful flowers available!
Design sessions were lead by Kiana Underwood of Tulipina, Holly Chapple, Hitomi Gilliam AIFD, and Brian Watson of Myrtie Blue. Sharing a few highlights below from the design sessions with Kiana, Holly and Brian — all of these photographs are by Corbin Gurkin.

Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin.

Upclose of the beautiful flowers attendees of Florabundance Design Days had the pleasure of working with — even in the winter month of January!

Joost Bongaerts Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin.

Joost Bongaerts, fearless leader of Florabundance, goofs around with Corbin while she photographs him in the light pouring in the window. Large scale floral design by Holly Chapple.

Hands-on floral design experience at Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin.

The attendees of Florabundance Design Days take to their design tables for creating their centerpieces following Holly Chapple’s presentation.

Floral arrangement by Kelly Jo Smith at Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin.

Lush arrangement designed by Kelly Jo Smith following the design presentation by Holly Chapple. For the base of the design the attendees had the chance to use Holly’s compote and pillow from her products line with Syndicate Sales.

Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin. Design by Sarah Drury.

Sarah Drury’s floral centerpiece following the presentation from Holly Chapple.

Kiana Underwood of Tulipina presenting at Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin.

Kiana Underwood of Tulipina discusses the details of her design philosophy with the workshop attendees while creating a floral arrangement.

Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin. Floral Design by Kiana Underwood of Tulipina in progress.

Kiana’s arrangement in progress and photographed on the design bench during her presentation.

Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin. Floral design by Kiana Underwood of Tulipina.

Kiana’s finished design from her presentation.

Floral Arrangement by Hetty Shurtleff Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin.

Hetty Shurtleff’s floral design following Kiana of Tulipina’s floral design presentation.

Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin. Floral Design by Tyler Speier.

Tyler Speier’s finished arrangement from the floral design presentation of Brian Watson of Myrtie Blues.

Floral arrangement by Holly Chapple at  Florabundance Design Days 2019, Santa Barbara, California. Photographs by Corbin Gurkin.

Holly Chapple’s large design photographed by Corbin. Holly demonstrated how to use the largest Pillow from her product line with Syndicate Sales.

This past September Nicolien “Nikki” Bongaerts, daughter of Joost & Alexandra Bongaerts married her love, Pete, in a beautiful, flower filled ceremony in Alta, Utah.

Florists’ Review Magazine shared the story of the wedding in their December 2018 issue. The article was written by Alicia Schwede of Flirty Fleurs who, along with Shawn Chamberlain of Flower Bar Co., were the principal floral designers of the wedding.

We are pleased to share the article with you here:

Florabundance Wholesale Flowers. Owner of Florabundance Wholesale Joost Bongaerts' daughter Nikki  gets married in Alta, Utah. Floral designers for the event are Alicia Schwede of Flirty Fleurs and Bella Fiori and Shawn Chamberlain of Flower Bar. co.

Florabundance Wholesale Flowers. Owner of Florabundance Wholesale Joost Bongaerts' daughter Nikki  gets married in Alta, Utah. Floral designers for the event are Alicia Schwede of Flirty Fleurs and Bella Fiori and Shawn Chamberlain of Flower Bar. co.  -- Alicia adds stock to the flower lined ceremony aisle. For rehearsal dinner orange tulips are on display to signify the family's Dutch heritage.

Florabundance Wholesale Flowers. Owner of Florabundance Wholesale Joost Bongaerts' daughter Nikki  gets married in Alta, Utah. Floral designers for the event are Alicia Schwede of Flirty Fleurs and Bella Fiori and Shawn Chamberlain of Flower Bar. co.  After the wedding celebrations conclude floral designer Shawn of Full Bloom repurposes the flowers into vases and delivers them to Hospice Care Hospitals.

Field of Dahlias

We are excited to announce a new program for Farmer-Florists and Flower Growers! Florabundance would like to help domestic flower growers with some unique varieties of bulbs and tubers for cut flower production. To launch the new program we are offering the following Dahlia Tubers.

These high quality Dahlia Tubers will be available 80 Tubers per order. Orders must be received by Mid-December for tubers to be planted spring 2015.

For pricing information and to order please contact Joost directly at – joost@florabundance.com

Bonesta Dahlia - pink and white striped dahlias

Bonesta Dahlia

Cafe Au Lait Dahlias

Cafe Au Lait Dahlias

Cookies and Cream Dahlia

Cookies and Cream Dahlia

Glorie van Heemstede Dahlia - yellow dahlias

Glorie van Heemstede Dahlia

Golden Emblem Dahlia

Golden Emblem Dahlia

Jamaica Dahlia - red and white dahlia

Jamaica Dahlia

Le Baron Dahlia - magenta dahlia

Le Baron Dahlia

Le Baron Dahlias - magenta dahlias

Le Baron Dahlias

Lucky Number Dahlia - pink dahlia

Lucky Number Dahlia

Nagano Dahlia - red with white tipped dahlia

Nagano Dahlia

Onesta Dahlia - pink dahlia

Onesta Dahlia

Paradise City Dahlia - pink with white center dahlia

Paradise City Dahlia

Paradise City Dahlia - pink with white center dahlias

Paradise City Dahlias

Fritillaria is a delicate flower that comes in various shapes and colors (how pretty is this spotted purple and white variety above?), and is perfect for a spring wedding.

Fritillaria can be used in a variety of ways from simple centerpieces to elegant one-bloom bouquets like this:

Order some of spring’s most delicate flower right here! Happy arranging!

Florabundance Inspiration Design Days & Chapel Designers in Santa Barbara, California

In January, 58 floral designers from around the world descended upon the quaint seaside town of Santa Barbara, California. The floral designers gathered for 3 flower filled and information packed days at Florabundance Inspirational Design Days 2014
 {An Official Chapel Designer Event}. We gathered to learn more about building and operating our floral businesses and to push our creative talents with a plethora of flowers at our fingertips.

This year Florabundance combined efforts with The Chapel Designers to pull off a lovely affair!
Holly Chapple, Owner of Holly Heider Chapple Flowers and Founder of The Chapel Designers, gathered together an impressive list of presenters to teach alongside her – the UK’s hottest young designer, Joseph Massie; the Queen of Woodlands design, Francoise Weeks; San Francisco’s much sought after designer and lover of all things beautiful, Nancy Liu Chin; and the four of them lead 2 days of splendid hands-on floral design workshops. On the business discussion day I led a discussion on Online Presences (including websites, blogs & social media) and Courtenay Lambert led a fantastic discussion about the ordering & pricing of wedding flowers.

The event took place at Sunstone Vineyards and Winery in Santa Ynez Valley, with lovely views of the valley – the perfect location to get our creative juices flowing! Holly instructed the participants on how to design a loosely styled hand-tied bridal bouquet. Francoise taught how to create awe-inspiring head pieces. Nancy designed four tablescapes to share a variety of styles with the designers, and then got everyone involved in designing with her. Joe designed an art installation with the purpose of building and emphasizing the unity between all the designers that participated in the conference.

Of course, Joost and his team at Florabundance provided us with the most gorgeous flowers. We had the pleasure of designing with gorgeous Poppies, Anemones, Lisianthus and the prettiest Garden Roses! Plus, textures galore – Pieris Japonica, Chocolate Lace, and Privet Berries to name a few. Thank you to Joost and all the staff at Florabundance for your hard work and beautiful flowers!

Enjoy the photos!
xo, Alicia

Joost Bongaerts Francoise Weeks

Joost and Francoise

Florabundance Purple Anemones

Purple Anemones

Holly Chapple Demonstration

Holly demonstrating how to create a loosely gathered bridal bouquet, Susan & Julia assist by wiring garden roses.

Joseph Massie

Joseph blending moss, of course!

Joost Bongaerts Florabundance

Joost matches the Icelandic Poppies!

Holly Rutt of Sweet Pea Floral Design

Holly of Sweet Pea Floral Design working on her floral head piece

Holly Chapple Joost Bongaerts Joseph Massie

Holly Chapple, Joost Bongaerts, Joseph Massie

Francoise Weeks Icelandic Poppies

Francoise Weeks peeling Icelandic Poppies

Florabundance Purple Lisianthus

Purple Double Lisianthus

Florabundance Wholesale Flowers, Hot Pink Garden Roses, Plum Tulips, Romantic Antik Garden Roses, Pink Peonies, Dusty Miller, Pink Sweet Peas

Florabundance Icelandic Poppies

Icelandic Poppies

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine,

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Katie Noonan Floral Designer

Katie of Noonan Floral Designs

Kim Starr Wise Floral Events

Kim Starr Wise Floral Events

Nancy Liu Chin Florabundance Conference

Nancy leading a discussion on creating tablescapes

Thank You to all of the California Cut Flower Growers who participated in making product available at special pricing and donations for the this event.
Thank You to Holex for donations of specialty Dutch flowers.
Thank You to Alexandra Farms for donating many of the Garden roses we used for designs.
Thank You to Oregon Roses, Fedex, Fitz design, Design Master and Westerlay Orchids
Thank You Smithers Oasis for the great products.

Guest Post Written by Alicia Schwede of Flirty Fleurs Floral Blog

Florabundance was pleased to have KEYT NewsChannel 3 Anchor/Reporter, Victoria Sanchez, visit our headquarters the week of Valentine’s to check out all the hustle and bustle!
Check out more of the interview here.

Are those bells ringing in your ears? While there may be a few left over celebration bells ringing and welcoming in the new year, the bells you may be hearing are those of the future brides who just got engaged during the most popular time of the year – Christmas. More engagements are announced at the holiday time than any other time of the year. With all the excitement of future nuptials in the air, future brides immediately start researching the details to make her wedding day perfect. They will be attending bridal shows, purchasing wedding magazines, exploring ideas on Pinterest, and visiting local retail websites for all the necessary information to help plan their perfect day.
So with all that said, now would be a good time for you to visit both your Pinterest board and your shop’s website to make sure you are catching the eye of future brides. Before you start any major overhauls, start by asking yourself (and your staff) a few simple questions.
Begin by asking yourself if and why you want to do wedding work. You may be surprised to learn that often wedding work is not your highest revenue generator. Often time weddings and events can often spiral out of control and when all is done and said, there is little profit for all the time, labor and stress that went into producing the event. Make sure that all the systems are in place to make sure you will be ending up with your desired profit margin. Watch all those little hidden costs that have a way of creeping into your profit margin such as delivery costs, rental replacements, and unforeseen increased costs of goods sold that all start gnawing away at your profit margin.
Next question is to determine what size wedding or event you do best considering things such as: cooler space, design space, delivery vehicles, design labor, flower processing labor, installation teams and tear out teams. If you end up paying too much to have adequate coverage on all these areas, you might be surprised at just how little you have left after doing “the Wedding of the Year”. While it is often appealing to execute a large event, start with more manageable events that take less manpower and work your way up to the larger events. Remember, “Crawl, Walk, Run” is a good way to evaluate your success. No one wants to take on more than they can handle. Your future reputation is at stake with every event you accept.
After you have asked yourself some serious questions, now ask yourself what kind of profit you want to make and how are you going to do so? This takes a lot of hard-nosed accounting to make sure that every floral execution has an accurate recipe and those recipes are followed when it comes time to execute the designs. Just think how adding just a couple of roses or carnations can play havoc with the profit margin when repeated over and over again. Tight controls are a must along with accurate markups for product and labor. Remember your time and expertise is the most valuable commodity that you are selling. You never want to give your services away for free. Whether you charge for the consultations or build the costs into your design work, you need to be compensated for your time. It is not uncommon for an average event to have a minimum of 60+ hours of planning to make the event a success. That is over a week’s worth of time you should be compensated for.
Now that you’re ready to meet and greet those wonderful brides, make sure you are well armed with accurate information about color choices, flower availability and pricing. Work hand in hand with your Florabundance flower consultant to make sure everything is good all the way from start to finish. Use your tablet device during the consultation showing the beautiful selection of products available from Florabundance! With all systems in place, you will be able to turn those wedding bells into the sound of Cha-Ching cash register bells for a profitable event.

Holly & Joost


Welcome to Florabundance Inspirational Design Days 2014

{An Official Chapel Designer Event}

Last year Florabundance organized its first ever Inspirational Design Days event, which took place at Dos Pueblos Ranch. The event was a huge success and we are thrilled to announce the dates for our next designer conference taking place right here in Santa Barbara, California!

January 20, 21 & 22, 2014
Hilton Fess Parker Resort in Santa Barbara, CA

This year Joost, Owner of Florabundance, and Holly, Owner of Holly Heider Chapple Flowers and Founder of The Chapel Designers, will be combining their resources and experience to produce a fantastic West Coast Floral Designer event to kick off 2014 in style!

What’s on Tap!
The conference will unofficially start with a welcome “get together” on Sunday evening at The Fess Parker Resort’s hotel lobby bar – meet us there at 6pm, we cannot wait to Welcome you!

Monday we will convene in the hotel’s conference room, where the day will be filled with guest speakers and open discussion sessions. {Bring your questions; we’ll be discussing the business side of the industry}

Joost of Florabundance

Joost gives a tour of Florabundance to attendees of Florabundance Inspirational Design Days

Tuesday and Wednesday we will be designing gorgeous flowers {provided by Florabundance, of course!} at the lovely Sunstone Villa in Santa Ynez. Transportation to and from Sunstone Villa is included.

This year’s speakers and floral designer extraordinaires include:
Holly Chapple, the founder & leader of The Chapel Designers

Wedding Trend Setter & Lover of all things beautiful – Nancy Liu Chin
The UK’s hottest up & coming designer – Joseph Massie
The Queen of Woodlands Design – Francoise Weeks
Alicia Schwede will brief us on the latest in Social Media.

UK Floral Designer Joseph Massie

Joseph Massie Creative

We do highly recommend you stay at Fess Parker Resort, as the conference is at its best in the “after hours” when we gather together and continue networking, sharing and laughing!

Accommodations
Our “home base” is the Fess Parker Hilton located at 633 E Cabrillo Blvd, Santa Barbara, CA 93103. We have reserved a block of rooms for our event at a discounted rate (available until December 31). We cannot guarantee room rates after this block has been secured. For reservations call (805) 564-4333 or Click Here.

For more information and to Register for the Event, please visit the Chapel Designer Website – Click Here

Francoise Weeks

elegant white wedding reception

Nancy Liu Chin

 

Persimmons are a beautiful deep orange fruit that is perfect for a simple Thanksgiving centerpiece. Here our persimmons branches are mixed with orange ranunculus, dusty miller, orange dahlias, and bittersweet to make the simple centerpiece.

Use a low shallow bowl, pile persimmons and tuck in dusty miller for a very quick version of this look.

Photos: Nancy Neil via SB Chic

Florabundance is featured in the new print magazine Flutter in a stunning farm to table feature that features an easy to recreate harvest centerpiece with wheat, millet, scabiosa, and astrantia all from Florabundance.

To recreate the look, use pillar candles and loose weave ribbon (these are from Michaels). Use some simple thread and wind it around the loose weave ribbon and tie it around the candle to attach the ribbon pillar candle. Then simply clip and tuck in product into the loose weave ribbon. And there’s a simple and easy DIY centerpiece perfect for a fall dinner or Thanksgiving. See the full feature here.

Photos: Cover: Michael Costa // 3 middle images Nancy Neil // DIY photo Kelly Oshiro 

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