Florabundance Blog

During the week of Valentine’s Day, one often wonders if you are going to make it through to the end with all the demands and stress that are heaped on this week. Let’s face it, there are no other floral holidays where we are asked to quadruple or more the output in the same amount of time. With customer demands ever on the increase and their ability to replace customer loyalty with convenience, it makes it ever increasingly difficult to maintain the super-human level of required customer service.

So, the good thing is you survived and made it through the maelstrom, but Valentine’s Day is not really over. What, you ask? How can it not be over days post Valentine’s Day? Let’s first start with some critical analysis of the entire holiday. The most common question most ask is what went wrong? It is easy to beat yourself and others up for what went sideways. So fire up the coffee pot, bring out a plate of fruit and Danish and sit down for a time to slice dice and mince the holiday while it is still fresh on everyone’s mind. Start with making a list with the entire staff of what went right. Physically list all the acts that went well when analyzing the whole holiday experience. Review broad topics such as: weather and how it impacted customer ordering and delivery systems in place, how you did measured to the original goals that were in place prior to the holiday, flower availability, production successes, delivery successes, and any other area that needs to be examined as a group. Review from everyone’s viewpoint. Ask the sales staff’s point of view, the designer’s point of view, the delivery staff’s point of view and even get your Florabundance Account Manager’s point of view. What you will find is that success is measured in different ways. One person might see success from a different perspective so remember, “It’s all good!”

Once you have celebrated all the successes – and the list can never be too long, now go in and start looking for ways to take those successes and make them better for next year. For example, the sales team identifies that they successfully sold out of your premium feathered bouquet. Great! Now, ask, if there had been more of those to sell, how could that have impacted your total sales in a more positive way? The delivery team reports that less drivers got lost less times than last year….all good, except, that with Smart Phone technology and navigation devices so common, perhaps it might be a requirement in the future that all delivery vehicles be equipped with technology. Your floral processors are proud to share that they processed the fresh product in record time…Kudos to them!! So you ask how they could best interface into other departments to contribute to the overall success of the operation. These are all again positive ways to analyze the good of the whole holiday success.

It would be naïve to think there were no glitches and areas for improvement. The goal is to deal with them in a positive and productive way. For instance, your sales staff remarks that pink roses were gone by 2:00 o’clock. Good in some ways but perhaps next year you might consider bumping up the number ordered from this year. Delivery stated that all the deliveries were completed by 3:00 o’clock. Excellent, however, next year consider taking deliveries for a longer period of time or increase the total number of deliveries accepted. You want to constantly look for ways to better serve your customers without causing an in store melt-down. If too much pressure is put on any of the departments, that can easily cause a system failure that impacts the total operation and have a negative effect in the end.

One of the most important pieces of information you need is a post-holiday inventory record. This way you can compare the amount of product ordered to the amount sold to the amount not sold to get a feel of where you ended up for the holiday. If there were excessive amounts of something left, take a look at what and find out why. Did the customers not buy the items? Did the design team not incorporate the item in production? Did the sales staff not stress those items enough? Were they properly featured on your web site? There could be lots of reasons, but the idea is to zero in and learn not to repeat the same mistake next year.

One of the most important factors in the success of any holiday is the mindset of the staff. Keeping a positive attitude should be foremost in importance. It is contagious to the other staff persons and also transfers to your customers. Keeping a positive spin on what is happening increases production and keeps the work environment light and pleasant. Look for ways to make this happen and remember it is for the good of the whole to make and keep things moving in a positive and productive way. Neither the staff nor the customers should ever see what challenges that are happening backstage.

Take time to celebrate the success and start the planning now for next year’s success!

tulip fields in holland

Great news for anyone who would love to experience a once in a lifetime trip and get behind the scenes access to amazing floral industry places! Joost is leading a trip to Holland this April!
Arrival in Holland on April 25 and return to the USA on May 1st.

What you’ll experience:

  • April 30 the Queen of The Netherlands, Queen Beatrix will be succeeded by her son, the Prince of Orange, Prince Willem-Alexander. Just ahead of her 75th birthday, Queen Beatrix announced she will become a princess instead, abdicating in favor of her eldest son, Willem-Alexander, who, at 45 is to be inaugurated (the Dutch do not “crown” their monarchs) at the end of April as only the fourth king of the Netherlands, and the first male in the top job since 1890. Being in The Netherlands during this time will be very exciting
  • Design session with Pim Van den Akker, learning European design techniques
  • Visit Keukenhof, the world famous tulip garden open only 8 weeks each year!
  • Visit the blooming tulip fields and stay in the beach town of Noordwijk
  • Visit various growers
  • Visit behind the scenes at Aalsmeer – the world’s largest flower auction, Cultra and Holex
  • First class transportation and hotels included. Most meals are included
  • Private touring van with Joost, a Dutch native and floral industry expert, as the guide
  • The cost is $3,500 + airfare.
    Limited spaces available.
    Reserve your space with a deposit by February 27th, balance due March 15th.
    For more information, please contact Joost directly:
    P: 805-456-5919

    Joost of Florabundance in Holland

    orange tulips fields in holland

    Florabundance welcomed 38 guests to the beautiful Dos Pueblos Ranch in Santa Barbara, California and treated everyone to two days of flower filled fabulousness!  Wow, was it ever absolutely fantastic!!

    Day one greeted participants with a tour of Florabundance’s Carpinteria based location. After a tour of their location the participants boarded a trolley and headed out to Dos Pueblos Ranch.
    This is what greeted them upon arrival:

    Dos Pueblos Ranch Santa Barbara

    Dos Pueblos Ranch Santa Barbara

    Amazing interior of the Dos Pueblos Ranch barn, filled with rows and rows of gorgeous floral product by Florabundance.

    Once the participants were settled into place the presentations begun; Holly Chapple and Ian Prosser treated everyone to inspirational and information packed talks about their business models and the floral design industry.
    Holly led a class on how to create beautiful bouquets, the students were able to pick from the overflowing buckets of flowers.
    floral design class Santa Barbara

    After presentations, design session and a yummy catered lunch it was time for Chuck and I to present about Social Media! Chuck & I are co-bloggers on Flirty Fleurs Blog. Kelly Oshiro from SB Chic Blog also had some hints & tips about blogging. Really fun helping floral designers learn more about the social media options.

    Chuck Graham Flirty Fleurs

    Chuck Graham of Flirty Fleurs Blog prior to the Social Media presentation. That chandelier in the barn was gorgeous!!

    The day ended with cocktails on the beach, what a treat to be in beautiful Santa Barbara in January! Joost and Katie Noonan welcoming the students with a glass of wine from the Tolosa Vineyard .. and that’s the bridal bouquet that I created with garden roses and clematis!

    The fun continued the next day with more presentations from Ian & Holly, they are so awesome for being open and sharing what they’ve learned and experienced as business owners.
    The day was filled with two design sessions.
    Ian broke the students into groups with the goal of creating two ceremony sites. Very impressive how the ladies were given directions and how they jumped right in to create two completely beautiful, yet very different vignettes!

    Flower covered arch for a wedding

    The Elegant Ceremony Team showing off their creation – WOW, ladies!!

    Rustic flower chuppah

    The Rustic Chuppah Team – gorgeous use of color, ladies!!

    Holly lead the ladies in a session on how to create a tablescape for a farm style long table. All of us got to enjoy the creation later that night when we all gathered at the table for a fantastic dinner.

    farm table floral design

    farm table floral design

    Joost Bongaerts

    Joost thanking everyone for participating in the first Florabundance Inspirational Design Days.

    Florabundance would like to thank all of our participants in helping to make this event a huge success!:
    Special Thanks To:

    Tricia Fountaine & Dos Pueblos Ranch

    Zohe Felici & Event Production


    Holly Heider Chapple, Holly Heider Chapple Flowers LTD

    Ian Prosser AIFD, PFCI, Botanica Events

    Alicia Schwede & Chuck Graham, Flirty Fleurs

    Kelly Oshiro, SB Chic

    Graphic Design by Christine Cowles

    Our Sponsors:

    Alexandra Farms Garden Roses

    Floral Supply Syndicate


    Katie Noonan / Tolosa Vineyard

    Mon Cheri Bridal Wear

    Myriad Flowers

    Pyramid Flowers

    Roseville Farms

    Sunburst Farm

    Absolutely Fabulous…Glamour on the Go!
    Makeup – Adrienne Esposito

    Partial sponsors:

    Ambient Event Design

    Anthony Ybarra, Guitar Music (Tuesday evening beach reception)

    Music by The Aurora Ensemble (Wednesday evening)

    Pure Joy Catering

    Town & Country Event Rentals

    Post and photos by Alicia Schwede of Flirty Fleurs

    I love the verstaile and pretty clematis flower. Clematis is flower vine, and is avaliable from February through fall and comes in a plethora of colors from soft white, yellow, to light and dark pink, to lavender and deep purple, bright red and dark burgundy.

    It also comes in stripped varieties like this dark and light pink flower above.

    How pretty is clematis when its used in a floral head dress?

    Dark pink and light clematis paired with mint makes a simple (and fragant) garden bouquet perfect for a spring or summer wedding.

    Moody burgundy clematis works great when its paired with geranium, blue muscari, and soft purple hellebore.

    Call us today to learn about all the colors we offer and how we can ship flowers direct to your doorstep!

    Photos 1-5: Nancy Neil Photography Photos: 6 & 7: Beaux Arts Photographie

    Wholesale flowers: Florabundance

    Floral Arrangements & Post by Kelly Oshiro of SB Chic

    While many people live in areas of the country that never experience colder weather and snow, for some unexplained reason, it sees more people enjoy the thoughts of having a white Christmas than having snow at any other time of year. Maybe it’s the songs and images we see and hear through music, movies and television that make us think snow for the holidays.
    It is easy to create that Winter Wonderland effect no matter if Mother Nature is cooperating or not simply by choosing the right components to create your Winter Masterpiece. Start by visiting the Florabundance website to examine all the fantastic selections available in whites, creams and ivories. While a true winter effect stays more on the pure white selection, an elegant look is achieved when you give the floral styling dimension by adding the rich elegant dimension of color depth with creams and ivory tones blended together. This variation in color adds depth and visual interest to the arrangement.
    Once your pallet of achromatic components have been chosen, it is time to assemble the flowers and foliage’s together for your desired effect. Winter can be full of beauty and elegance or can be the complete opposite and be whimsical and fun. The effect will be influenced by both the components and the styling. For instance, a traditional footed compote based with evergreens, seeded eucalyptus, and holly sets the mood for style and sophistication. An easy compliment to this base is to use a few white Amaryllis zoned high above the foliage will provide dramatic impact to an elegant environment. Keep in mind when using hollow stemmed flowers such as Amaryllis, it is best to add an internal support to keep the heavy headed flowers upright longer. River Cane with a damp piece of cotton inserted through the stem works great and allows for easy insertion into the floral foam. When arranging softer stemmed flowers in floral foam, take your knife and X score the foam about an inch deep to allow for easier insertion of the stem into the floral foam. The X will take away the tension when inserting the stem. If Amaryllis are not the flower of choice, consider using mass Paper Whites. Again, these flowers too need stem support, but instead of River Cane, insert a chenille stem into the hollow stem of the Paper White. Leave about an inch exposed to allow for easy insertion into the floral foam. The chenille stem will also help wick the water into the stem to ensure enhanced longevity. Top dress the evergreens with artificial snow for a more winter effect, Iridescent glitter on top of the ‘snow’ will give more winter’s morning ambiance.
    Another easy Winter Wonderland centerpiece is to use foam spheres cover in white flowers. Button chrysanthemums, miniature carnations or standard sized carnations are excellent choices to make ‘snowballs’ to arrange as a centerpiece. You can show them casually combined with snow men for a cute whimsical look as a centerpiece arranged in a clear tray or placed on a runner of clear food wrap to protect the table surface. Add in some artificial snow made from Styrofoam, a few fun snowmen or whimsical penguins and viola`, you have a winter snow scene to be enjoyed by both young and old alike. For a more elegant look, take the same base set up but replace the snowmen with crystal candlesticks, votive candles and crystal snowflakes for an elegant presentation. Elevate some of the snowballs on clear extenders, cut out a hole in each of the snowballs big enough to set a votive cup in or for a battery votive for even more drama. The possibilities are endless!
    Winter’s Wonderland can be a theme to be enjoyed before and after Christmas. The elegant white serves as a blank canvas to allow other dramatic colors such as lime green and/or hot pink to be added for the perfect New Year’s decoration. Post all the snowball possibilities on your web site and consider imbedding a short how to video to enhance your site and also be seen on You-Tube! The more your clients understand the usage of the product, the more value is given to it.

    Happy Holidays!

    As the song goes, “It’s the most wonderful time of the year”. While children young and old wait for a visit from Old Santa, we florists wait for the coming of holiday clients ready to place their orders for friends and families both near and far. ‘Tis the season for many special celebrations and we can help make those occasions be extra special with floral arrangements featuring the seasons best and freshest.
    Let’s start with what most people have come to embrace and request, “Christmas Greens”. Evergreens provide the base for many holiday arrangements. They add a wonderful fragrance and provide hope for a quick winters passing. There are many additional foliage’s that work well in combination with the evergreens to provide visual interest.
    Supplementing contrasting leaf forms provides added interest in holiday stylings. They also provide a nice subtle change of color as well as texture. Silver Dollar and Seeded Eucalyptus, Salal, Huckleberry, Boxwood, Oregonia, Lily grass, Bear Grass, Magnolia, and Pittosporum are just a few “everyday” greens that can be added to the traditional seasonal selections to create a new and varied presentation.
    Remember that most evergreens are very thirsty and will need to be styled in a container that has an ample water source for these thirsty foliages. Keep in mind the needles will need to be shaved off about an inch or two to allow for easy insertion into the floral foam. Removing the needles to decrease the bulk of the stem lessens the chance that the floral foam will break apart. Using one of the commercial malleable plastic rose strippers is an easy way to remove the needles and foliage from most evergreens.
    Your foliage bases can be prepared well in advance provided they are kept in a cooler and watered often.Keeping them stored under a plastic covering will help retard the transpiration process. Many florists have found success in preparing 4-5 bases to accommodate the more popular arrangements. Round single candle, round double candle, oblong triple candle, novelty containers, wicker baskets, and glass cubes are all ideas that might work for you. Visit last year’s sales history to help guide your decision as to which were the most popular styles and the strongest in sales. DIY customers who want to make their own holiday stylings will be in search of a resource for their special projects. You can be that resource by letting it be known that you have packages of foliage’s all pre-bundled and priced in a cost effective way to ensure a successful holiday styling. You may want to even consider having some general directions on your website as a resource. The phantom fear of losing a customer is eliminated as the DIY customer now comes to you for their foliage, flowers and accessories. They will repeat time and time again not only this season, but for the years to come as they have success with flowers and think of you when it comes to resourcing product. Wouldn’t you rather have a repeat customer that buys multiple times a year versus those who maybe only make one or two purchases a year or worse, none at all? Remember, the only product you are not selling them is labor and you have not invested any so you don’t have to charge for any. Pre bundled bouquets of fresh Florabundance flowers ensure a successful addition for the DIY customer along with ribbons, berries, and the other additions that complete the holiday stylings.
    So, as you prepare your arrangements for this holiday season, remember to add the magic of color, texture and contrast to your holiday stylings with mixed foliage’s and beautiful flowers from Florabundance.


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    Florabundance Inspirational Design Days - Jan. 22 and 23, 2013

    Florabundance Inspirational Design Days - Jan. 22 and 23, 2013

    Autumn is the time of year when texture becomes a major consideration in floral design. While texture is always present in any floral styling, fall has a definite association with textural components. Grasses and foliages change character, giving a stronger presence in arrangements. Richer colors, more substantial forms, and strong linear contributions enhance floral stylings with texture. With so many available choices, we can group the materials into categories of grasses, foliages, accents, fillers, and forms.
    Grasses add color, line, form and texture to an autumn styling. Broom corn with its strong linear stalk has plume like tops that add visual texture and a rich earthy brown tone that is popular at this time of year. Love grass has a silky, feathery texture with a subtle contribution of ruby coloration. Wheat, rye, and millet are generally associated with a harvest which is a perfect addition to invoke the gathering season. Also available during the fall season are mixed bundles of assorted grasses. These make great topiaries when inserted upright into floral foam. Most grasses create more impact when grouped together versus being spread throughout the composition. Since many of the ornamental grasses maintain their integrity after drying, it is easy to use them in bundles that are placed on top of the floral foam and held in place by wooden picks or S-pins. Grass bundles can also be used by adding a bit of ribbon and gluing on some faux floral trims such as pumpkins, gourds, or other seasonal trims.
    Foliages in the autumn season are a major contributor to the overall impact of the composition. Often foliages are used as a mechanics cover without much additional consideration to the impact of the design. Many of this season’s foliage have a subtle gray tone which acts as a melding or blending color for colors that may be more difficult to unite. Acacia, eucalyptus and gray bark melaleuca are excellent examples of gray foliage. Rosemary also has a blue-gray color and adds an excellent fragrance too. Myrtle, boxwood, and steel grass contribute a rich green color to a composition as well as add textural interest. Aussie pine, with its feathery texture, has flame like orange tips that coordinate wonderfully with the analogous colors often used in fall designs. What a great time to explore this broad selection of foliage choices!
    Accents are the spice or unexpected find that gives interest in a design. Ornamental pepper, pumpkin vine and safflower all contribute interest forms as well as autumn colors to an autumn styling. Leucadendron’s such as safari sunset, jubilee crown, and salignum cones give a cone like interest to designs and color enhancement too. They vary from deep rich red-browns to vibrant yellow-green. Pin cushion and pink ice protea are often used as focal interest and are very long lasting. Ornamental kale is also a great choice for a more unusual focal interest. Kale with its rounded form can be used as a passive focal area. Craspedia with its sphere or orb form provides much interest because of its golden coloration. These too are best used in groups or with multiple placements to avoid looking too poka-dotted in a floral composition.
    Linear accents have abundant choices too. Curly willow, hanging amaranthus, cat tails, and silver tree give visual strength to a floral styling. Honey bracelet, kunzea, and melaleuca have a linear quality with a more subtle contribution of line and color.
    Fall fillers include Bupleurum and many tints of wax flower. Bupleurum has vibrant green foliage with a bloom of golden yellow at the tip when mature. It makes a great alternative to the traditional fillers that many of our clients are used to seeing. Queen Anne’s lace has a subtle creamy white coloration that works well especially in event work such as weddings. It helps blend both colors and textures. Wax flower has multiple delicate florets that can be used in the natural colors of lavender, pink and white, but also have been expanded to include tints of orange, golden yellow, raspberry and sapphire blue. They make great additions for color and texture and perform well in both water and foam based stylings.
    With all these great choices for fall, it’s no wonder Texture Triumphs!

    We have been focusing this past month on brides and some of the great impacts they can have on your wedding and event business. We all know just how important an event can be both on the positive side, but remember it too can have a negative impact if the details and COG’s (Cost of Goods Sold) are not attended to. After attending a recent seminar at SAF (Society of American Florists) in Florida recently, a seminar was presented by Ms. Kathy Dudley and Ms. Heather Waits. They co-presented a program with the focus on Brides on a Budget. They shared many wonderful ideas for both bouquets and décor, but what really made the impact were the 10 Core Commitments for their Bridal Success. While most business owners ‘love’ to do wedding work, we all know that an events such as a wedding can make or break you as a business owner or service provider. Here are their ideas that resonate well for all shops or design studios to follow to ensure your success.
    Remember, it’s all about the bride! It belongs to no one else but her and SHE is the one that should be making the decisions about what SHE wants. Not moms, girlfriends, aunts, or anyone else that happens to wonder in off the streets. Make her feel special by maintaining eye contact and keep smiling through thick and thin! While you may have an opinion, remember it is just that and it is up to her to make the decision that she feels that is right for her.
    It’s all about the details! It’s imperative to be organized and keep well documented notes and exchanges of information. E-mail is what the ladies suggested that works best and to keep all correspondence filed in her folder for any future references. Providing timely information for proposals, changes, and clear definitions of what they can expect from you and what your expectations are from them. While it may be your 18th wedding this week, it is probably her first. Defined expectations avoid future disappointments.
    Make the strong commitment to follow up after you have met with her. This can be for proposal review, detail reviews; periodic ‘hand-holding’ to make sure everything is going as expected. Remember that all the other vendors are making her feel special. You don’t want to ‘Lose That Loving Feeling’!
    Communicate with her how she chooses. E-mail, cell phone, phone calls, face to face conversations are all ways of getting the job done. Let her chose the best way for her. Keep her informed of what and how things are progressing. While you will not want to burden her with every small glitch or hick-up that comes along, however, she will love when you send her a picture of all the beautiful flowers when they start to arrive. Share the news so she can share your name with all her friends and family!
    Attitude has a dramatic impact on both you and the bride. Be courteous and friendly. If you don’t enjoy working with the brides, you probably should let another staff person do that part. Your smile is contagious so be sure you share it with her often. It is amazing how even unpleasant news sounds nice when it is delivered with a smile!
    Your best work is what they are coming to you for so make sure they are not disappointed. From the first consultation to the last thank you exchanged, your best is the only thing good enough. When you exceed their expectations, the recommendations flow freely!
    Being accessible and available means a great deal when brides have questions or concerns. Be definitive that you will be checking back on a regular scheduled basis and perhaps give her a notebook to write down the questions that come up along the way. E-mail is a great form of communication for quick answers, not major changes. Save those face to face meetings for those challenges.
    Personal taste is just that….it’s personal. While you may know that green hydrangea and pink roses look great together, don’t be offended when she chooses color harmonies that are not YOUR personal favorite. Save your good ideas and good taste for when it is your time to be the customer! There may be many personal reasons why you are not hired, or embraced. Learn from the opportunity and move on to the next opportunity. Don’t beat yourself up over not being booked or your suggestion was not embraced. Learn from the experience and move forward.
    Easiest way to make a lasting memory is to under promise and over deliver. No one is ever disappointed when someone over delivers on service! Do more than what was expected and you will be remembered!
    These are great ways to learn from other experts in the floral industry and make their success your success!

    There is good news for those who want to increase their wedding business in the year to come. The average wedding spending according to USA Today is increasing to a little over $26,500.00. This is up about 11% over last year’s spending and the article goes on to say that while most brides do have a budget in mind when the planning process begins, most exceed their budget as the big day approaches.
    The question often asked in the retail floral world is “Where are these people spending this amount?” because as most of us know, the majority of those dollars don’t seem to make it down to the flower budget. Why you ask? It is quite simple that most brides to be spend a majority of their budget long before they visit the floral stylist. In the hierarchy of the planning process, floral décor falls behind, dress, shoes, ceremony venue, reception venue, cake, photographer, limousine, tuxedo rental and possibly a dozen more dollar draining options. It’s no wonder there is not much left by the time the flowers are chosen. The key is to position you higher in the line-up of needed services and to attract the brides early on.
    There are many ways to attract new customers. One of the best ways is to focus on your website. Research shows that 72% of brides shop on the web prior to visiting a store or securing a service. That is almost ¾ of all your new customers have visited your business before you have had the opportunity to visit with them personally. It is time to take a focused look at your website to see what your customers are seeing. Ask yourself if you would be impressed if you were only looking at what they are seeing. It is important to maintain your site and keep it fresh and attractive. Since most brides are looking 9 months to a year in advance, remember to keep a sampling of seasonal work so they get a big picture of your style and creativity. It is important to remember that YOU are the wedding expert and brides are looking to you for ideas and practical information about your business. Photos of previous events, letters of recommendation, thank you notes, areas serviced are impressive. Also, think about listing your polices on delivery, payment terms and any other general helpful information so the brides will be better informed when the first consultation is made.
    Along with your website is your Pinterest site. This is overtaking many traditional forms of communication between brides and vendors. Brides ‘shop’ your Pinterest boards to see what wonderfully creative ideas you might suggest. They are’ test driving’ your business as a potential service provider long before they make contact. You want to” Pin to Win”!
    Bridal fairs are still a huge draw in many areas, but remember the goal is not to book the event there but to gather as many contacts and then follow up with immediate contact to schedule personal time together. When participating in these expos, keep in mind that action draws attention. Something as simple as creating small hand tied bouquets generates an interest and draws a crowd. Pass them out with your name printed on a ribbon so other guests will know where they picked them up.
    Wedding Ambassadors are another way to increase your business. These ambassadors are those businesses in your family of wedding service providers. The ceremony administrator, the reception venue administrator, the wedding co-coordinators, photographers, bakeries, jewelers, and limousine companies all have the potential to increase your wedding business. Contact these services and ask if you can recommend them on your website and ask them to do the same for you. You want a hot-link to your site from their site so it makes it easy for a bride to shop on line.
    Referral’s or word of mouth advertising is still a very powerful and effective tool when it comes to new customers. Make the impression whenever the opportunity arises. Servicing a wedding is a great way to be seen with your CLEAN delivery vehicle with your shop’s name & logo parked where all the guests can see just who did all the beautiful décor. Anytime you have the opportunity to do a demonstration for a group, make sure you demonstrate at least one wedding bouquet. You never know who in the audience might know of a relative or friend that is planning a wedding or event. Offer a ‘finder’s fee’ for anyone who refers your name when the customer books the event from that person. $25.00 – $50.00 is a nice incentive for someone to pass your name along and can be easily made up in the wedding costs.
    With the focus on increasing your wedding business, have a brain storming session with everyone in your shop to gather, filter and put into action some of the great suggestions gathered from the group. You will be pleasantly surprised just how much business is available with just a small investment and a lot of creativity!

    © 2020 Florabundance Inc.™ 1296 Cravens Lane, Carpinteria, CA 93013 P: 800-201-3597 F: 805-566-9728 E: info@florabundance.com [Site by MYHRECO]