Over the past several weeks you’ve heard my conversations with floral designers who are leading the way when it comes to sourcing their flowers, leaves and branches from local farms. They place high value on seasonal blooms, because they know their bouquets and arrangements will be all the more beautiful and cherished by the customer – a customer who is also asking, Where do my flowers come from?
We’re kicking off this important conversation with Joost Bongaerts, owner of Florabundance in Carpinteria, California.
Joost has been involved in the horticulture and floral industry his entire life – and through Florabundance he sells flowers to retail florists and designers all around the country.
Located as they are in the flower-basket of the U.S., Florabundance has the unique ability to source from small and large flower farms in California and in many other states on an almost a year-round basis.
I applaud Joost for labeling all of the CA-grown options on the Florabundance web site. In the future, we should see other wholesalers adopting this practice. And next, we’ll urge them all to identify other states, as well as use the soon-to-launch American Grown Flowers logo.
To read the full story including the Podcast with Debra Prinzing of Slow Flowers and Joost Bongaerts of Florabundance, please click here.
Florabundance was pleased to have KEYT NewsChannel 3 Anchor/Reporter, Victoria Sanchez, visit our headquarters the week of Valentine’s to check out all the hustle and bustle!
Check out more of the interview here.
Florabundance is featured in the new print magazine Flutter in a stunning farm to table feature that features an easy to recreate harvest centerpiece with wheat, millet, scabiosa, and astrantia all from Florabundance.
To recreate the look, use pillar candles and loose weave ribbon (these are from Michaels). Use some simple thread and wind it around the loose weave ribbon and tie it around the candle to attach the ribbon pillar candle. Then simply clip and tuck in product into the loose weave ribbon. And there’s a simple and easy DIY centerpiece perfect for a fall dinner or Thanksgiving. See the full feature here.
Photos: Cover: Michael Costa // 3 middle images Nancy Neil // DIY photo Kelly Oshiro
Florabundance blooms were featuring in a spring entertaining story in the latest Santa Barbara Magazine! Check out the story online here. And to see more of this table, check out the feature on Style Me Pretty Living, right here.
Photographer: Nancy Neil
Flowers: Kelly Oshiro
Food: Ayda Robana
Better Homes & Gardens looked to Florabundance for quality flowers to feature in an issue featuring weddings. The two beautiful and contemporary arrangements featured by BHG were created by designer Saley Nong of Divine Flowers. They display Florabundance flowers and branched fruit featuring rich red Dahliaas. These varieties are popular in fall arrangements due to the seasonal colors and texture.
By promoting Florabundance flowers through national magazines, we are able to increase brand awareness for cut flowers which are sold exclusively through you, our customer base of floral designers. Florabundance does not sell to consumers but to an exclusive network of retail designers and florists.
Florabundance would like to thank the Meredith Corporation for giving us the opportunity to work with their floral designers on the exciting issue of Better Homes & Gardens, “Simply Creative Weddings.” Florabundance cut flowers, with an emphasis on Roses, are used here in a variety of creative ways for weddings. As you can see, the results are magical.
All of us at Florabundance are extremely dedicated to promoting the Florabundance brand for the success of our network of floral designers and event planners who design with our floral products. By promoting Florabundance flowers in consumer magazines such as Simply Creative Weddings, we are able to increase brand awareness for Florabundance cut flowers which are sold exclusively through you, our customer base of floral designers. Florabundance does not sell to consumers, we exclusively sell to an exclusive network of retail designers and florists.
In this issue of Romantic Homes Magazine, Florabundance cut flowers are beautifuly arranged in vintage glass as seen here on the cover and on pages 16-19.
Florabundance was pleased to work with the editors at Romantic Homes Magazine, one of the quintessential magazines for romantic interior design. As you can see, the designers are extremely talented.
Promoting the many uses of cut flowers for home interior design, home entertaining and every day use for homemakers is exciting. Florist and home designers both benefit from the wonderful trend through publications such as this. Florabundance is pleased to be a partner in the promotion of cut flowers to the public.
All of us at Florabundance are extremely dedicated to promoting the Florabundance brand for the success of our network of florists and floral designers that create with our floral products.
We have teamed up with Florists’ Review magazine a number of times by providing product for various photo shoots. Displayed here you will see some of the distinct and refined creations that have been featured in the magazine, all created with product from Florabundance.
The designers and others employed by Florists’ Review are always a joy to work with; and they place a welcome challenge to us by allowing us to find new and exciting product for them to use in the magazine.