Tom Bowling 2012

Mother’s Day can be one of those holidays that can increase your average ticket dramatically with just a little effort and some staff training. The results can make the difference between an ok holiday and turn it into a WOW holiday!
The simple fact is that most florists leave money on the table simply by not asking for it from the customer. Often times a sales person will sell from his or her own wallet versus offering options that have more appeal and impact from the customer’s point of view. While the staff person may only be able to spend $45.00, a customer might be able to spend more and would if simply asked or shown what the difference between a $45.00 and a $65.00 arrangement might look like. If we aim too low, we often disappoint the customer by not meeting or exceeding their expectations when it comes to options.
Another way to increase the impact for your customers is to choose and use floral materials that have a greater perceived value. While a red Carnation my give you the color contribution you are looking for from a design point of view, a red Gerbera Daisy will be perceived by the customer as far more expensive and be willing to pay more for the impact. Even though both flowers can cost about the same, the visual impact is far greater because of the size and impact. Another way to impact sales is to show tiered pricing – often referred to as good, better, best. With each incremental price increase, choose different levels of flowers so you will make the impact the customer expects to see. Think carnation, gerbera, and rose for a change in the pricing structure. A bouquet of 15 Alstroemeria does not have any more impact than does a bouquet of 10 stems of Alstroemeria. But a bouquet of 10 Alstroemeria and 5 stems of Gerbera Daisies will have a dramatically different impact than all Alstroemeria.
Also, by choosing more upscale flowers, you separate your shop from those outlets who are only selling the more pedestrian flowers that are more common and readily available most everywhere. Interesting or unusual flowers and foliages give your shop a look of distinction and an above average impression for your customer to remember you by.
Perceived value is important when it comes to the customer’s experience of buying. Saks offers a different buying experience than does TJ Maxx. While both may be selling shoes, the more discriminating customers will be willing to pay for a more pleasant experience. Think about all the opportunities your customer has in your market area to make a floral purchase and then figure out why they should come to you and market that to your advantage. Providing excellent customer service goes a long way in today’s economy and the fact that people’s lives a filled with activities, so time is a valuable commodity.
Don’t forget to offer the offerings such as a keepsake container versus a disposable one, a higher quality ribbon versus traditional satin and upscale designs versus the grab and go bouquets. While these additions won’t be large added costs to you, the customer perception will be totally different and you will be able to justify the higher costs.
The next big step is to train your sales staff to suggestively sell higher priced bouquets and designs. Rewarding them with comp time, dinner tickets or cash is a great way to make the increased sales happen. Get in the habit of offering the medium high price point first is an easy way to make this happen. Instead of starting out at $49.00 for the opening sale, try starting at $59.00 and then go the next higher level and then finish with the lowest price point. More people are comfortable in the middle as they way not want to appear to be lavish, but definitely do not want to be viewed as cheap.
Be sure to market all your choices on your web site and make sure there is a noticeable difference between your offerings. Feature all types to ideas and floral stylings from the soft and feminine to the bold and the beautiful. Flowers like the mom’s all have different personalities and you want to have something for everyone.
Invest some time and training to make this a WOW of a Mother’s Day holiday and remember to offer your customers all the best from Florabundance!

Many brides have jumped on the train of the DIY or Do It Yourself. Television has helped fuel this by giving us expert advice from plumbing, remodeling, decorating interiors and every other subject worth exploring. Weddings have not escaped this attention either. While it is true that many brides continue to seek the help and expertise of the traditional wedding professional, there is a growing segment of customers that for a myriad of reasons think it is better to do it themselves. So the question becomes, do you ignore the trend, fight the fad, or find some common ground that works for both you and your business model but also provides the level of service and product availability that the customer is ultimately seeking?
Keep in mind that having this type of customer does not mean that you will not be making any profit. In fact, you may actually be making more profit in many cases since labor is often either under billed or not included at all. What you becoming in a sense is a wholesale supplier to the bride or a resource for product and perhaps more.
Many potential brides view the floral designer as a high priced expense for something that ’looks so fun and is easy to do’. While this skewed view may not be correct, this type of customer is looking for value and is willing to pay for what and only what she wants to be provide to her and that is product and supplies. In providing this level of service, it is not difficult to order HER requests in the quantities that the wholesaler sells them to you. You become the product provider. With a nominal mark-up on the incoming product, you have a pass through sale. It comes in and goes out in the same manner to which it was delivered to you. No care and handling, no processing; it is sold as a bulk sale. Not a bad way to make a few dollars when you stop and analyze the figures. This type of service can be promoted at wedding shows and social media networking sites along with your website. Remember, taking a less of a mark-up on a pass through sale is capturing a customer that you never had before and would not patronize your operation in the traditional manner.
Don’t hesitate to sell your expert service and experience. Since you are the wedding expert, use that knowledge to your advantage. Offer your consulting services but charge an hourly price for this service. If a bride is not sure or does not have the comfort level of doing her flowers herself, be there as a resource for her. Figure your hourly rate and set that time with the bride to be there when she has questions. You are advising, not doing the work at this point. Some brides may only need you for this service and may choose to secure her flowers and hard goods elsewhere, but you are still interfacing with a new customer and meeting her needs. The time may actually come when she decides that DIY really isn’t all that it is cracked up to be and there are many other ways to ‘have fun’ or to save a dollar somewhere else and she can then book you for the more traditional relationship.
It is important to remember not to give away any part of your expertise or product since you will be working on a lower margin and not have much wiggle room for profitability. Consider having Bridal Workshops for those who are interested in DIY weddings. Charge a fee to cover the time and product used in the workshop. For many brides and their friends who also sign up to share in this fun-filled class, they find that is becomes more involved that what they thought and often will defer to the full-service level of service. Either way you are going to win!
While appealing to the DIY customer may seem counter intuitive to your traditional business model, it is a way of connecting and servicing a level of customers that might have passed you by looking for this level of service. Now if the bride decides to change her mind and not do it herself, you are there to rescue the event and continue with a great opportunity! We are all seeking ways to increase our sales and this DIY trend just may be the answer especially if no one in your area is providing this service. Be the first to embrace the DIY with open arms and focus on the future possibilities!

Easter is one of those holidays in the floral industry that generates mixed emotions as to how good, bad or ugly it can be. While everyone is feeling the pinch of slower economic times, one of the positive aspects this year is that Easter falls later in the season and therefore the weather will be warmer and more spring-like in most areas. Customers will be more willing to be out and about shopping and gathering the necessary trims for their celebrations.
What a great time to be greeting them with an array of beautiful fresh flowers, ribbons, and festive accessories. It’s a seasonal celebration of beautiful fragrant cut flowers such as lilies, hyacinth’s,and tulips and impactful blooming branches too!
Making a strong impression does not have to cost mega bucks to grab the customers eye and direct them into your store. Dressed up buckets of flowering branches, pussy willow and blooming potted bulb gardens are a great display to capture your customer’s attention. Remember just like floral design, like materials displayed or grouped together make a stronger impression than being scattered about. Gather all your brightly colored containers and fill them with bunches of tulips, daffodils, and iris tied in consumer bunches for those customers who prefer a more casual DIY look. Bright colors of Alstroemeria displayed in galvanized buckets from the local hardware store add impact and charm to your display. Fresh cut Lilies, Chrysanthemums, and Asters are a sure eye catcher when paired with the other mixed cut flowers available from Florabundance.
Many people still have a family celebration at the home, so be ready with a wide selection of centerpieces and vase stylings for them to choose from. Whether they are more novelty or sophisticated, both will be in demand if you have them ready to grab and go. Easter is more of an impulse holiday, so items that holiday ready will have a better chance of selling if they are merchandised together and priced to sell. Since you know your customer best, having a variety of price points that fit your customers buying habits are going to be important. This might be a good time to bring in a table and set it as it could be used to showcase your creative ideas. Keep in mind that often multiple smaller floral stylings work better on dining room tables to allow the hostess the option of where best to display the floral arrangements. Take several pictures of options for table decorating and display them on your website so customers can get inspired and educated from your creativity. Don’t let creativity get in your way. Show everything from the most simple to the most outrageous so your customers will know just how imaginative you can be! When staging the photos, add some shots with traditional Easter trims and then do some without the seasonal accessories so you can keep those on your website all year long for those clients who entertain throughout the year. Supplement the photos throughout the year with seasonal ideas like graduations, summer entertaining, birthdays, anniversaries, wedding showers, etc.
Enjoy the traditional beginning of spring and share all the wonderful selections of fresh flowers and foliage’s that welcome spring’s arrival!

Contrast by definition in the AIFD Guide To Floral Design – Terms, Techniques and Traditions, is the emphasis by means of difference: strength through opposition. The use of contrast is a floral composition can help give impact and attract attention, as it strengthens the impact of an element by placing it in juxtaposition with another element which is dissimilar. This action is often something we do every day as floral designers without even thinking about the action, but are more aware of the results in a positive way.
Think how boring a floral composition would be if every physical characteristic felt or looked the same when you touched it. Without the contrast of texture, there would be no change visually. Take a dress for example; fashion designers this year are hitting on the 3 f’s for impact. They are fringe, flounces, and feathers. These 3 surface enhancements change dresses from ordinary to extraordinary! These same characteristics can also be enhances in bridal work and prom flowers as well. Ribbon flounces can easily be made by pulling the wire on one side of a wired ribbon to create a wave or flounce to be added into the floral composition. Feathers are available from wholesalers and craft stores along with fringe trims. All of these add interest because they are a different shape and add visual texture thereby creating contrast.
Color is another way to add contrast. Life would be pretty boring if everything were the same color. Even a monochromatic floral styling achieves contrast by using tints, tones and shades of the same base color. An analogous color harmony has a pleasing amount of variation of colors because of the 3 colors that are adjacent or the color wheel. Analogous color harmonies contain both a primary or secondary hue and then its surround neighbors. Complimentary color harmonies achieve the most contrast because the colors are direct opposite on the color wheel. Red and green, blue and orange, or yellow and violet are examples of complimentary color harmonies. Think of a Bird of Paradise for and excellent example of a complimentary color harmony expressed in nature.
Form is defined as the shape or configuration of an individual component of the composition the overall, three-dimensional, geometric shape or configuration of a floral composition. Take a look at the example of the centerpiece in the picture to locate the different ways that contrast is used. The most obvious is the combination of a round shallow bowl and the use of square candles. The roundness of the containers shape is repeated with the use of the roses in a circular pattern. It is then contrasted by placing the 9 square votive candles on top of the floral foam to form a larger square made up of individual smaller squares. The effect is very dynamic due to the high impact of contrast – round against square. The rest of the satellite compositions also reinforce the contrast of round and square. The shallow tray is filled with a sphere of roses (round and square) . The rectangle mini bud vases with the square openings are filled with rounded forms using roses. The tray of square candles on a rectangle tray repeats the shapes used in the main centerpiece. Even the orange roses and candles are direct compliments on the color wheel achieving high amounts of visual contrast.

Creating visual interest is what makes using contrast so successful! Stop and analyze your next floral composition to see just how the contrast is working or if it may need a little visual punch. Remember, it can lead to interest or disharmony if overused. Use it judiciously like a spice in cooking to achieve the impact!

Prom is the event in a young girl’s life that she looks forward to from about the time she is eight years old. If you ask a young girl about what her prom will be like, she will be able to share all the hopes, dreams and desires of what this special day will be like. We want to be part of that dream come true. Not only does it bring you a satisfied client, but that young lady represents about $35,000 in future business. Not only does she attend multiple proms, but also will be getting married, sending flowers for both personal and professional reasons over her life time. Unless she moves away or something is not to satisfaction, this young lady is a customer for a lifetime!
The average couple in the United States spends just over $1,800 on prom. That includes the dress, shoes, tuxedo, hair, make-up, nails, tanning, limo, prom tickets, dinner, and yes, flowers. The question you want to ask is how much of that budget are you getting? It is important to connect with the girl when selling the flowers because she will spend more because she has ‘the look’ in mind that she wants to create. This vision can and should include a total look. A hairpiece, a wrist corsage or bouquet, perhaps a necklace trimmed with flowers, a small floral accessory for her handbag and don’t forget the shoes! This month’s Flower’s & magazine from Teleflora shows lots of great ideas for proms.
One thing you want to ask yourself is,”Am I in the prom business”? If the answer is yes, then start looking internally to see where you are going for this year’s prom season and then start figuring out how you are going to make the goals happen. For instance, one goal might be to increase your corsages by 50 more this year than last year. How are you going to make that happen? One way is to WOW your store. Make up examples in permanent botanicals for the girls to be able to try on when they come in to place their order. Put up a display that shows a prom dress and tuxedo that could be borrowed from your local dress and tux shops in your market area. As a return gesture, make up some examples for them to display in their stores along with your contact information. While you are making those contacts, don’t forget to stop by the limo companies in your area, hair salons, nail and tanning salons to ask if you can put some examples and literature in their store and be sure to reciprocate the favor by collecting their information for your display. You will want to display a few high end corsages in the $75.00 – $100.00 range for ‘those girls’, the majority in the middle range of pricing from $30.00 – $50.00 and then a few lower ticket items as well. What you will find in most customers pick the mid-range price point, so you probably just increased your bottom line without even trying. Also take a look at wowing your website to make sure you are attracting the eye of the casual shopper and those who like to investigate on line prior to making the in-store visit. Do encourage photos of the dress and some will even make an appointment to have your undivided attention for a personal consultation. Remember, it is THAT important for a young lady’s dream to come true.
When it comes to selling flowers, make sure you have an adequate selection of all the different types of flowers you might want to suggest. Cymbidium Orchids, Mini Spray Cymbidium Orchids, Spray Roses, Gardenias. Stephanotis, Roses, Dendrobium Orchids, and all the other popular varieties that will entice your customer’s interest and give your shop a bit of distinction are what you will want to showcase. If you are only stocking the same flowers as the other shops in your area, then you can only compete on price and no one wins that war. But, if you have the most unique and different flowers, then you set yourself above the ordinary.
Make the commitment to have fun this prom season, do your homework to know what colors and styles are the most popular and be prepared to have the best prom season ever!

Lots of associations are thought of when we hear the month of March. For some it is all about basketball and March Madness. For others it is the time of seasonal change when March comes in like a lion and out like a lamb (or vise versa). Often, Easter appears in March. But one constant is St. Patrick’s Day and the wearing of the green!
Green is one of those colors that more often than not appear in most floral stylings. It can be a harmonizing color that unites other colors together or it can be the color that gives contrast and impact to other surrounding colors. How can it do both you ask? The answer lies in the color of green that is chosen.
Dark rich greens such as Magnolia, Monstera, Equisetum and Camellia have a deep dark green color that provide a neutral background to showcase the colors of the flowers or other foliages that are combined. Tree fern also has a darker green color, but because it is more open and airy, it tends to read lighter to the eye.
Mid-range greens such as Salal, Leather Leaf, Myrtle, Aspidistra and Lily Grass give us a fairly neutral background, but still provide a visual interest whether used as a background for other materials or used as a feature component within the composition.
Gray-greens include materials such as Eucalyptus, Berzillia, Rosemary and Bear Grass to name a few. These gray-green foliages act as a harmonizing agent within the arrangement and often meld colors together that may be having a hard time working together. Gray (think Dusty Miller) is one of several colors that unite other colors together.
Chartreuse green is the impact green that pops other colors that may appear recessive or tend to disappear in a composition. Bells of Ireland, Roses, Carnations, Cymbidium Orchids, Anthurium and Callas are just a few examples of this vibrant apple green color. It has been in vogue for quite some time and will continue to be present for years to come.
Using the color green in your floral presentations opens the door for many impactful design opportunities. Contact your Account Representative today for the latest selection

Years ago in Freshman English, a skill was taught for writing composition papers. We learned the 5 W’s that would help ensure a successful composition. Who, what, when, were, and why were the basic building blocks for successful stories. These five answers would help craft the story to make sure all the key answers were covered. Any additional information just made the story stronger. The same can be found true when working with a client for ordering flowers.
It doesn’t matter if the customer is ordering for an upcoming event or for a flower shop delivery, gathering the right information is essential for success. It is these same foundations that help your level of service increase and to be able to better understand your customer’s needs and expectations.
The easiest question to begin with is the who question. Who is going to be the recipient of the flowers? Are the flowers being ordered for them self or are they for someone else? A customer ordering a table centerpiece for a dinner party has a different set of needs than delivery to a spouse to celebrate a birthday or anniversary. By asking the who question, it will start to give you clues as to how to proceed.
Next would be the what question. What would the customer like to order? Again, this is a great opportunity to interface with the customer and to make suggestions. Remember, they came to you because you are the expert and they may be a familiar with your product and offerings as you are. In their mind they may want a long lasting vase of spring flowers and know the recipient loves tulips. While tulips are beautiful, they may not be as long lasting as some other choices. This is where you have the opportunity to shine! Take advantage of this to strengthen the bond with your customer.
Where is a very important piece of information to complete the sale. Is the floral styling something you are going to be executing, or is it something you are going to have another florist design? If it is in your service area, then you can speak about your accessible inventory and will have a better idea of what can and cannot be promised. Another part of where is where are the flowers going to be displayed? A vase of flowers for a desk will have a completely different look than one styled for a lobby of an office. Once again, don’t hesitate to make suggestions to help guide an unsure customer into making strong choices to avoid their disappointment.
Why the purchase is being ordered helps you know the level of formality or if there is a theme, or perhaps the celebrating of a milestone event. The difference of having a few friends over for a dinner party is quite different than a spouse or partner’s birthday or anniversary. A bridal wedding shower has a different set of considerations that if someone is celebrating the birth of twin babies. Again, clues are important to guide you along the way.
And lastly, one of the most important W is when. If your customer is ordering for the future, you may have time to talk to your Florabundance account manager to determine the availability of specific components and pricing. If the order is for the present, you may not have time to have something shipped in and will need to suggest products from your current inventory. Another consideration of when is the level of formality. An arrangement sent to an office for a desk may be more casual than one that is for a formal evening event.
Instead of focusing on which method of payment the customer is going to choose to use or how much they want to spend, focus on the 5 W’s to gather the facts and to allow you to suggest profitable price points that are appropriate for the situation. By mastering the 5 W’s, it allows for two more W’s to occur – Win – Win. The customer is happy with the choices that were made and you are happy because you have made a profitable sale!

In today’s retail environment, there are many departments that handle interaction between customers and the retail establishment. Think of the different departments imbedded under one roof of your favorite retail shopping experience. There might be as many as 10 persons you potentially interact with when patronizing your favorite store. From a sales staff person to a department manager, to accounting to customer service, all represent that store in some capacity and have an effect on your perception of that store’s presentation. The same is true for your staff’s interaction with customers on your store level. Everyone’s interaction from the sales person, to the designer, to the transportation engineer, to the customer service follow up call, everyone plays a role in making this interaction the best experience that your customer has. That is one of the biggest factors that keep customers coming back time and time again! When polled, retailers found that price was not at the top of the list, but customer service made it to the top as most important!
Many big companies talk the talk of customer service, but when push comes to shove, you have to ask yourself do they really care? Some do care immensely. One of the most famous retail operations associated with customer service is Nordstrom. Nordstrom takes customer service and has elevated it to a whole new level. Theirs is not about having hundreds of extra staff persons on board; theirs is about the staff being empowered to make the customer happy with their experience of shopping. Rarely do they compete with other department stores with sales, extended hours, or flashy displays. No, they feel from the time you step into their store until the time you walk out with a Nordstrom bag in hand, they want you to have the most positive experience. Why? It is quite simple. Because YOU will tell (and brag) that you shopped at Nordstrom and will share the positive experience with friends and family. You become their advertising medium of choice. Pretty savvy when you stop and think about it. They have excelled in CUSTOMER EXCELLENCE!
With Valentine’s Day on the horizon, this is a great time to gather your staff and review and revise your customer service policies. What to do, when to do and who is empowered to make what decisions. While you may not feel comfortable with every staff person being able to make every decision, try to eliminate as many hoops as possible that your customer has to jump through to get satisfactory resolve to a situation. Think that each customer is a powerful voice that has the ability to share the positive (or negative) experiences about your store and the level of service they received. Rarely will you hear talk in the office about the price of the flowers, but you are more likely to hear about the experience. Take the time to keep customers from being disappointed. For instance, you may not to be able to offer any more deliveries to an area that you normally service, but instead of taking the phone off the hook, or taking your computer off line, have the courtesy to give the customer an answer and an alternative solution such as being able to stop by and pick up something. Don’t forget courier services. Many customers will pay the price if it is that important to have something delivered.
Review your history from last year and try to create solutions for this year so you too will be one of those shopping experiences that customers will remember. You too can excel at CUSTOMER EXCELLENCE!

Success comes in many ways. One way to help ensure success with a task is to establish goals and write them down where they can be seen, evaluated and re-evaluated to make sure everyone is working on the same plan. This is especially true during any event or holiday season. It is important for all the staff to unite in strength and man-power to move as one stronger force. This strength comes from being focused. Even smaller operations will find more success when the goals are defined and focus is achieved.
Imagine that you are going on vacation. Very few of us would head out on a trip without making some kind of plans such as, where am I going? How am I going to get there? Am I driving, flying, taking the train, bus, or boat? What kind of clothes should I pack? What am I going to do once I arrive? How much money should I take? Do I need a passport? Am I staying in one location or traveling to multiple destinations? You get the idea. The most important question is where am I going and how am I going to get there. This is the same question you should be asking yourself when it comes to your business plan or holiday sales. By asking yourself about your business plan whether it is for a year or as focused as a holiday, you will begin the process to help ensure success.
Once you have the plan defined (where am I going), now it is time to set some goals for achieving the plan (how am I going to get there). Let’s make having a successful Valentine’s Day as your goal. Sounds like a pretty big goal, but the best way to eat an elephant is a bite at a time, so let’s figure out what will help make a successful goal happen for you. A few goal ideas might include; I want to have enough products on hand for my customers. I want to have a fresh supply of inventory all through the holiday. I want to increase my sales by 10% over last year. I want to reduce my payroll expenses. These are just a few ideas to get you started, but you get the idea. Now that you have them written down, it is time to figure out how you are going to make them happen. This is where you involve everyone on staff to gather all the creative ways of thinking and to help make everyone feel as though they were a part of the solution.
Taking your goal of having enough inventory is a goal, some solutions might be to start with analyzing your past history of sales to determine your best selling items and what price points were the most successful. Since you already have your prototypes designed, photographed, and posted to your web site, now figure how many of each design you want to produce and pre-book the product from your Florabundance Account Manager. This will ensure you will have an adequate supply of inventory for your customers needs. BTW, you will want to do this ASAP as the pre-booking date closes January 25th.
Another goal of having a steady supply of fresh product throughout the holiday season might be achieved simply by having multiple delivery dates for your Florabundance product to arrive. You will for sure want your longer to open flowers such as Lilies, Alstroemeria, Carnations & miniature Carnations to come in early so they will have sufficient time to hydrate, while shorter shelf life flowers such as Roses, Peonies, and Tulips to arrive closer to the production dates. Do your homework to know what type of post harvest care each of your products will need. This is a large investment and your customers will remember how well your flowers preformed, so you want to make sure they are treated well while in your care.
Increasing your overall sales income can be achieved in several ways. Stressing the importance of add-on sales is extremely important! This can mean offering candy, cards, balloons, plush or any other additional offerings you might have. This could also include secondary sales- something for the wife or husband another for a daughter or mother. Another way to increase sales is to offer slightly higher priced offerings or upgrade stylings instead of starting with the lowest priced bouquets you offer. Remember you are selling an emotion, so don’t skimp on the love!
Reducing payroll expenses can be tough, but here again, think creatively. Perhaps you could stagger your staff start and ending times to allow the shop to be open longer hours without costing you more payroll dollars. Have some staff focus on production designs while others are filling daily orders. Try to always have the following day’s orders completed the day before if at all possible so you are only focusing on the orders that are placed that day. Have lots of selections made up and in the cooler for walk in traffic. Limit the number of offerings so you can really focus on streamlined production. Sell what you have made versus each arrangement being a signature styling. Monitor your man-power so you know if you need to shift people to keep the operation running smoothly and not fall behind.
Now you have the ideas to help get you started. Take a few minutes to invest in the success of having a successful Valentine’s Day. Nothing feels as good as knowing you did everything you could to contribute to the success and being a part of a winning team! Make Florabundance a part of your winning team too.

As you move forward in the year 2012, it is time to take a few minutes before all the holidays are upon you and ask some serious questions about your business and set yourself and co-workers on a path for success for the year to come. We often hear the catch phrase ‘Branding Your Store’, but how do you take the action to make this happen. Well, it is time to gather all the staff that work at the flower shop and take some time for some soul searching.

Here are a few questions that will help get the think tank primed and ready to move in whatever direction you want to go.
Why does your business exist?
What are your business core values?
What are you passionate about?
What words do you want people to associate with your business?
What is your envisioned future?
How do you qualify success?
What is your promise to your customers?
Who is your ideal client?
What does your target audience care about?
How do people find your business?
Who is your toughest competitor?
These are some pretty tough questions for consideration, but necessary to find your way to success and know when and how you got there. Business as usual is no longer an acceptable business model. There has to be a plan, goals and solutions to make it happen. And, it has to be in the heads and heart of all the staff so everyone is working for a common goal!

Opportunities happen in many ways and forms. Sometimes they happen by chance, but more often they happen because of hard work and focused vision. We do know that great things happen when everyone is working to accomplish a common goal. It’s time to rally the troops and set your business on a path for a successful year! Florabundance is one of the keys to your success. Take advantage of the entire fantastic product and staff’s wealth of knowledge to help you along the way.