Florabundance News

Alicia Schwede

Florabundance Inspiration Design Days & Chapel Designers in Santa Barbara, California

In January, 58 floral designers from around the world descended upon the quaint seaside town of Santa Barbara, California. The floral designers gathered for 3 flower filled and information packed days at Florabundance Inspirational Design Days 2014
 {An Official Chapel Designer Event}. We gathered to learn more about building and operating our floral businesses and to push our creative talents with a plethora of flowers at our fingertips.

This year Florabundance combined efforts with The Chapel Designers to pull off a lovely affair!
Holly Chapple, Owner of Holly Heider Chapple Flowers and Founder of The Chapel Designers, gathered together an impressive list of presenters to teach alongside her – the UK’s hottest young designer, Joseph Massie; the Queen of Woodlands design, Francoise Weeks; San Francisco’s much sought after designer and lover of all things beautiful, Nancy Liu Chin; and the four of them lead 2 days of splendid hands-on floral design workshops. On the business discussion day I led a discussion on Online Presences (including websites, blogs & social media) and Courtenay Lambert led a fantastic discussion about the ordering & pricing of wedding flowers.

The event took place at Sunstone Vineyards and Winery in Santa Ynez Valley, with lovely views of the valley – the perfect location to get our creative juices flowing! Holly instructed the participants on how to design a loosely styled hand-tied bridal bouquet. Francoise taught how to create awe-inspiring head pieces. Nancy designed four tablescapes to share a variety of styles with the designers, and then got everyone involved in designing with her. Joe designed an art installation with the purpose of building and emphasizing the unity between all the designers that participated in the conference.

Of course, Joost and his team at Florabundance provided us with the most gorgeous flowers. We had the pleasure of designing with gorgeous Poppies, Anemones, Lisianthus and the prettiest Garden Roses! Plus, textures galore – Pieris Japonica, Chocolate Lace, and Privet Berries to name a few. Thank you to Joost and all the staff at Florabundance for your hard work and beautiful flowers!

Enjoy the photos!
xo, Alicia

Joost Bongaerts Francoise Weeks

Joost and Francoise

Florabundance Purple Anemones

Purple Anemones

Holly Chapple Demonstration

Holly demonstrating how to create a loosely gathered bridal bouquet, Susan & Julia assist by wiring garden roses.

Joseph Massie

Joseph blending moss, of course!

Joost Bongaerts Florabundance

Joost matches the Icelandic Poppies!

Holly Rutt of Sweet Pea Floral Design

Holly of Sweet Pea Floral Design working on her floral head piece

Holly Chapple Joost Bongaerts Joseph Massie

Holly Chapple, Joost Bongaerts, Joseph Massie

Francoise Weeks Icelandic Poppies

Francoise Weeks peeling Icelandic Poppies

Florabundance Purple Lisianthus

Purple Double Lisianthus

Florabundance Wholesale Flowers, Hot Pink Garden Roses, Plum Tulips, Romantic Antik Garden Roses, Pink Peonies, Dusty Miller, Pink Sweet Peas

Florabundance Icelandic Poppies

Icelandic Poppies

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine,

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Katie Noonan Floral Designer

Katie of Noonan Floral Designs

Kim Starr Wise Floral Events

Kim Starr Wise Floral Events

Nancy Liu Chin Florabundance Conference

Nancy leading a discussion on creating tablescapes

Thank You to all of the California Cut Flower Growers who participated in making product available at special pricing and donations for the this event.
Thank You to Holex for donations of specialty Dutch flowers.
Thank You to Alexandra Farms for donating many of the Garden roses we used for designs.
Thank You to Oregon Roses, Fedex, Fitz design, Design Master and Westerlay Orchids
Thank You Smithers Oasis for the great products.

Guest Post Written by Alicia Schwede of Flirty Fleurs Floral Blog

My favorite time of year is upon us! SPRING! Here come all the lovelies for us to design with:

Helleborus
When you receive your Hellebore flowers, trim a bit off the stems and immediately plunge the stem ends (1/2”) into hot water containing a floral preservative for about 15 seconds. They last for about a week or longer!
order Helleborus flowers

Muscari – Grape Hyacinth
We suggest you get a few extra stems because they are delicate. Great for wedding bouquets!
Blue Muscari Grape Hyacinth

Daffodils & Narcissus
Gorgeous “Erlicheer”, also known as Early Cheer are pleasantly fragrant and long-lasting. Yellow daffodils add a great pop of yellow to arrangements and a lovely way to announce spring has arrived!
double narcissus and yellow daffodils

Forsythia
Add some height to your flower arrangements with yellow blooming Forsythia branches.
Flower yellow branch forsythia

Fritillaria-Meleagris
Meleagris also known by the common name of checkered lily. Colors in the bunch can vary depending on the time of the season, burgundy with bronze tints and some yellow and cream, they do have short stems. They are imported from Holland, please order in advance for following week arrival.
Fritillaria Meleagris Checkered Lily

Hyacinth
Hyacinths are available in purple, light blue, pink, hot pink and white and they add the perfect spring touch to flower arrangements
pink white purple hyacinths

Pieris Japonica
A unique texture to add interest to your flower arrangements is flowering Pieris Japonica, also known as Andromeda. This long lasting flower is mainly available in white, however some pink is also available during the season.
Andromeda Flowering Pieris Japonica

Tulips
Last but definitely not least in our spring-time round up is the Tulip! Tulips come in just about any color imaginable and a variety of shapes, the classic tulip shape, double petals, parrots and fringed edges! Ask your floral consultant for advice in picking out just the right ones!
tulips for sale

This is just the tip of the iceberg of what’s available for spring, please ask your floral consultant what else might be in this week!

Post by Alicia Schwede of Flirty Fleurs

Florabundance welcomed 38 guests to the beautiful Dos Pueblos Ranch in Santa Barbara, California and treated everyone to two days of flower filled fabulousness!  Wow, was it ever absolutely fantastic!!

Day one greeted participants with a tour of Florabundance’s Carpinteria based location. After a tour of their location the participants boarded a trolley and headed out to Dos Pueblos Ranch.
This is what greeted them upon arrival:

Dos Pueblos Ranch Santa Barbara

Dos Pueblos Ranch Santa Barbara

Amazing interior of the Dos Pueblos Ranch barn, filled with rows and rows of gorgeous floral product by Florabundance.

Once the participants were settled into place the presentations begun; Holly Chapple and Ian Prosser treated everyone to inspirational and information packed talks about their business models and the floral design industry.
Holly led a class on how to create beautiful bouquets, the students were able to pick from the overflowing buckets of flowers.
floral design class Santa Barbara

After presentations, design session and a yummy catered lunch it was time for Chuck and I to present about Social Media! Chuck & I are co-bloggers on Flirty Fleurs Blog. Kelly Oshiro from SB Chic Blog also had some hints & tips about blogging. Really fun helping floral designers learn more about the social media options.

Chuck Graham Flirty Fleurs

Chuck Graham of Flirty Fleurs Blog prior to the Social Media presentation. That chandelier in the barn was gorgeous!!

The day ended with cocktails on the beach, what a treat to be in beautiful Santa Barbara in January! Joost and Katie Noonan welcoming the students with a glass of wine from the Tolosa Vineyard .. and that’s the bridal bouquet that I created with garden roses and clematis!

The fun continued the next day with more presentations from Ian & Holly, they are so awesome for being open and sharing what they’ve learned and experienced as business owners.
The day was filled with two design sessions.
Ian broke the students into groups with the goal of creating two ceremony sites. Very impressive how the ladies were given directions and how they jumped right in to create two completely beautiful, yet very different vignettes!

Flower covered arch for a wedding

The Elegant Ceremony Team showing off their creation – WOW, ladies!!

Rustic flower chuppah

The Rustic Chuppah Team – gorgeous use of color, ladies!!

Holly lead the ladies in a session on how to create a tablescape for a farm style long table. All of us got to enjoy the creation later that night when we all gathered at the table for a fantastic dinner.

farm table floral design

farm table floral design

Joost Bongaerts

Joost thanking everyone for participating in the first Florabundance Inspirational Design Days.



Florabundance would like to thank all of our participants in helping to make this event a huge success!:
Special Thanks To:

Tricia Fountaine & Dos Pueblos Ranch

Zohe Felici & Event Production

Presenters:

Holly Heider Chapple, Holly Heider Chapple Flowers LTD

Ian Prosser AIFD, PFCI, Botanica Events

Alicia Schwede & Chuck Graham, Flirty Fleurs

Kelly Oshiro, SB Chic

Graphic Design by Christine Cowles

Our Sponsors:

Alexandra Farms Garden Roses

Floral Supply Syndicate

Holex

Katie Noonan / Tolosa Vineyard

Mon Cheri Bridal Wear

Myriad Flowers

Pyramid Flowers

Roseville Farms

Sunburst Farm

Absolutely Fabulous…Glamour on the Go!
Makeup – Adrienne Esposito

Partial sponsors:

Ambient Event Design

Anthony Ybarra, Guitar Music (Tuesday evening beach reception)

Music by The Aurora Ensemble (Wednesday evening)

Pure Joy Catering

Town & Country Event Rentals


Post and photos by Alicia Schwede of Flirty Fleurs

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