Florabundance News

Florabundance News

Fritillaria is a delicate flower that comes in various shapes and colors (how pretty is this spotted purple and white variety above?), and is perfect for a spring wedding.

Fritillaria can be used in a variety of ways from simple centerpieces to elegant one-bloom bouquets like this:

Order some of spring’s most delicate flower right here! Happy arranging!

Florabundance Inspiration Design Days & Chapel Designers in Santa Barbara, California

In January, 58 floral designers from around the world descended upon the quaint seaside town of Santa Barbara, California. The floral designers gathered for 3 flower filled and information packed days at Florabundance Inspirational Design Days 2014
 {An Official Chapel Designer Event}. We gathered to learn more about building and operating our floral businesses and to push our creative talents with a plethora of flowers at our fingertips.

This year Florabundance combined efforts with The Chapel Designers to pull off a lovely affair!
Holly Chapple, Owner of Holly Heider Chapple Flowers and Founder of The Chapel Designers, gathered together an impressive list of presenters to teach alongside her – the UK’s hottest young designer, Joseph Massie; the Queen of Woodlands design, Francoise Weeks; San Francisco’s much sought after designer and lover of all things beautiful, Nancy Liu Chin; and the four of them lead 2 days of splendid hands-on floral design workshops. On the business discussion day I led a discussion on Online Presences (including websites, blogs & social media) and Courtenay Lambert led a fantastic discussion about the ordering & pricing of wedding flowers.

The event took place at Sunstone Vineyards and Winery in Santa Ynez Valley, with lovely views of the valley – the perfect location to get our creative juices flowing! Holly instructed the participants on how to design a loosely styled hand-tied bridal bouquet. Francoise taught how to create awe-inspiring head pieces. Nancy designed four tablescapes to share a variety of styles with the designers, and then got everyone involved in designing with her. Joe designed an art installation with the purpose of building and emphasizing the unity between all the designers that participated in the conference.

Of course, Joost and his team at Florabundance provided us with the most gorgeous flowers. We had the pleasure of designing with gorgeous Poppies, Anemones, Lisianthus and the prettiest Garden Roses! Plus, textures galore – Pieris Japonica, Chocolate Lace, and Privet Berries to name a few. Thank you to Joost and all the staff at Florabundance for your hard work and beautiful flowers!

Enjoy the photos!
xo, Alicia

Joost Bongaerts Francoise Weeks

Joost and Francoise

Florabundance Purple Anemones

Purple Anemones

Holly Chapple Demonstration

Holly demonstrating how to create a loosely gathered bridal bouquet, Susan & Julia assist by wiring garden roses.

Joseph Massie

Joseph blending moss, of course!

Joost Bongaerts Florabundance

Joost matches the Icelandic Poppies!

Holly Rutt of Sweet Pea Floral Design

Holly of Sweet Pea Floral Design working on her floral head piece

Holly Chapple Joost Bongaerts Joseph Massie

Holly Chapple, Joost Bongaerts, Joseph Massie

Francoise Weeks Icelandic Poppies

Francoise Weeks peeling Icelandic Poppies

Florabundance Purple Lisianthus

Purple Double Lisianthus

Florabundance Wholesale Flowers, Hot Pink Garden Roses, Plum Tulips, Romantic Antik Garden Roses, Pink Peonies, Dusty Miller, Pink Sweet Peas

Florabundance Icelandic Poppies

Icelandic Poppies

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Florabundance Inspirational Design Days - Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine,

Bridal bouquet of Astilbe, Pieris Japonica, Pink Mink Protea, Juliet Garden Roses, Sweet Peas, Agonis and Chocolate Lace, Privet Berries, Jasmine Vine

Katie Noonan Floral Designer

Katie of Noonan Floral Designs

Kim Starr Wise Floral Events

Kim Starr Wise Floral Events

Nancy Liu Chin Florabundance Conference

Nancy leading a discussion on creating tablescapes

Thank You to all of the California Cut Flower Growers who participated in making product available at special pricing and donations for the this event.
Thank You to Holex for donations of specialty Dutch flowers.
Thank You to Alexandra Farms for donating many of the Garden roses we used for designs.
Thank You to Oregon Roses, Fedex, Fitz design, Design Master and Westerlay Orchids
Thank You Smithers Oasis for the great products.

Guest Post Written by Alicia Schwede of Flirty Fleurs Floral Blog

Florabundance was pleased to have KEYT NewsChannel 3 Anchor/Reporter, Victoria Sanchez, visit our headquarters the week of Valentine’s to check out all the hustle and bustle!
Check out more of the interview here.

Are those bells ringing in your ears? While there may be a few left over celebration bells ringing and welcoming in the new year, the bells you may be hearing are those of the future brides who just got engaged during the most popular time of the year – Christmas. More engagements are announced at the holiday time than any other time of the year. With all the excitement of future nuptials in the air, future brides immediately start researching the details to make her wedding day perfect. They will be attending bridal shows, purchasing wedding magazines, exploring ideas on Pinterest, and visiting local retail websites for all the necessary information to help plan their perfect day.
So with all that said, now would be a good time for you to visit both your Pinterest board and your shop’s website to make sure you are catching the eye of future brides. Before you start any major overhauls, start by asking yourself (and your staff) a few simple questions.
Begin by asking yourself if and why you want to do wedding work. You may be surprised to learn that often wedding work is not your highest revenue generator. Often time weddings and events can often spiral out of control and when all is done and said, there is little profit for all the time, labor and stress that went into producing the event. Make sure that all the systems are in place to make sure you will be ending up with your desired profit margin. Watch all those little hidden costs that have a way of creeping into your profit margin such as delivery costs, rental replacements, and unforeseen increased costs of goods sold that all start gnawing away at your profit margin.
Next question is to determine what size wedding or event you do best considering things such as: cooler space, design space, delivery vehicles, design labor, flower processing labor, installation teams and tear out teams. If you end up paying too much to have adequate coverage on all these areas, you might be surprised at just how little you have left after doing “the Wedding of the Year”. While it is often appealing to execute a large event, start with more manageable events that take less manpower and work your way up to the larger events. Remember, “Crawl, Walk, Run” is a good way to evaluate your success. No one wants to take on more than they can handle. Your future reputation is at stake with every event you accept.
After you have asked yourself some serious questions, now ask yourself what kind of profit you want to make and how are you going to do so? This takes a lot of hard-nosed accounting to make sure that every floral execution has an accurate recipe and those recipes are followed when it comes time to execute the designs. Just think how adding just a couple of roses or carnations can play havoc with the profit margin when repeated over and over again. Tight controls are a must along with accurate markups for product and labor. Remember your time and expertise is the most valuable commodity that you are selling. You never want to give your services away for free. Whether you charge for the consultations or build the costs into your design work, you need to be compensated for your time. It is not uncommon for an average event to have a minimum of 60+ hours of planning to make the event a success. That is over a week’s worth of time you should be compensated for.
Now that you’re ready to meet and greet those wonderful brides, make sure you are well armed with accurate information about color choices, flower availability and pricing. Work hand in hand with your Florabundance flower consultant to make sure everything is good all the way from start to finish. Use your tablet device during the consultation showing the beautiful selection of products available from Florabundance! With all systems in place, you will be able to turn those wedding bells into the sound of Cha-Ching cash register bells for a profitable event.

Holly & Joost


Welcome to Florabundance Inspirational Design Days 2014

{An Official Chapel Designer Event}

Last year Florabundance organized its first ever Inspirational Design Days event, which took place at Dos Pueblos Ranch. The event was a huge success and we are thrilled to announce the dates for our next designer conference taking place right here in Santa Barbara, California!

January 20, 21 & 22, 2014
Hilton Fess Parker Resort in Santa Barbara, CA

This year Joost, Owner of Florabundance, and Holly, Owner of Holly Heider Chapple Flowers and Founder of The Chapel Designers, will be combining their resources and experience to produce a fantastic West Coast Floral Designer event to kick off 2014 in style!

What’s on Tap!
The conference will unofficially start with a welcome “get together” on Sunday evening at The Fess Parker Resort’s hotel lobby bar – meet us there at 6pm, we cannot wait to Welcome you!

Monday we will convene in the hotel’s conference room, where the day will be filled with guest speakers and open discussion sessions. {Bring your questions; we’ll be discussing the business side of the industry}

Joost of Florabundance

Joost gives a tour of Florabundance to attendees of Florabundance Inspirational Design Days

Tuesday and Wednesday we will be designing gorgeous flowers {provided by Florabundance, of course!} at the lovely Sunstone Villa in Santa Ynez. Transportation to and from Sunstone Villa is included.

This year’s speakers and floral designer extraordinaires include:
Holly Chapple, the founder & leader of The Chapel Designers

Wedding Trend Setter & Lover of all things beautiful – Nancy Liu Chin
The UK’s hottest up & coming designer – Joseph Massie
The Queen of Woodlands Design – Francoise Weeks
Alicia Schwede will brief us on the latest in Social Media.

UK Floral Designer Joseph Massie

Joseph Massie Creative

We do highly recommend you stay at Fess Parker Resort, as the conference is at its best in the “after hours” when we gather together and continue networking, sharing and laughing!

Accommodations
Our “home base” is the Fess Parker Hilton located at 633 E Cabrillo Blvd, Santa Barbara, CA 93103. We have reserved a block of rooms for our event at a discounted rate (available until December 31). We cannot guarantee room rates after this block has been secured. For reservations call (805) 564-4333 or Click Here.

For more information and to Register for the Event, please visit the Chapel Designer Website – Click Here

Francoise Weeks

elegant white wedding reception

Nancy Liu Chin

 

Persimmons are a beautiful deep orange fruit that is perfect for a simple Thanksgiving centerpiece. Here our persimmons branches are mixed with orange ranunculus, dusty miller, orange dahlias, and bittersweet to make the simple centerpiece.

Use a low shallow bowl, pile persimmons and tuck in dusty miller for a very quick version of this look.

Photos: Nancy Neil via SB Chic

Florabundance is featured in the new print magazine Flutter in a stunning farm to table feature that features an easy to recreate harvest centerpiece with wheat, millet, scabiosa, and astrantia all from Florabundance.

To recreate the look, use pillar candles and loose weave ribbon (these are from Michaels). Use some simple thread and wind it around the loose weave ribbon and tie it around the candle to attach the ribbon pillar candle. Then simply clip and tuck in product into the loose weave ribbon. And there’s a simple and easy DIY centerpiece perfect for a fall dinner or Thanksgiving. See the full feature here.

Photos: Cover: Michael Costa // 3 middle images Nancy Neil // DIY photo Kelly Oshiro 

Hellebore is a beautiful and delicate winter flower. Its comes in this speckle-y purple white color, white mixed with green, light pink and dark purple. When you’re arranging with Hellebore here are some helpful tips:

1. Bring a pot of water to boil

2. Once at a boil, let the water cool

3. Cut your hellebore stems to your desired length and then dip the tips of the stems in hot water.

4. Place your hellebore in vase and enjoy. The hot water helps the blooms to last longer.

Use it in a mixed arrangement or just on its own in a simple glass vase (this one is from Jamali Gardens).

Photos: Nancy Neil 

Today we’re featuring a great DIY by Santa Barbara Chic. To recreate this simple fall wedding arbor you will need:

Flowers:

- 3 bunches of orange dahlias

- 2 bunches of red dahlias

- 1 bunch of black dahlias

- 1 bunch of black cosmos

- 1 bunch of black scabiosa

- 3 bunches of maple leaf

- 3 bunches of bittersweet

- 2 bunches of orange berries

- 2 bunch of striped red/yellow tulips

Tools:

-Floral shears or pruner (especially for branches)

-Green floral wire

-Caged floral foam, large

To make the arrangement, started by wiring maple branches to the trellis to create a nice base shape. Then, using floral wire, attach your caged floral foam. Begin by layering in bittersweet and orange berry branches. Placed your 3 types of dahlias, poppies, tulips, and then place your smaller flowers, the scabiosa and cosmo, into the floral foam. And there is your classic fall wedding arbor!

Photos: Nancy Neil Concept: Kelly Oshiro of SB Chic Wholesale Flowers: Florabundance

Kelly Oshiro of Santa Barbara Chic is hosting an intimate flower workshop this coming Saturday, Nov 2nd hosted by Flutter Magazine.  Come enjoy the best seasonal flowers, food, and design.

Details:

When: Saturday, November 2nd, 2013

Where: 110 West Mission Street Santa Barbara, CA 93101

Cost: $250

Includes:

- 3 hours of guided instruction
- All the tools (apron, sheers, vases, etc…) that you get to keep!
- A gorgeous array of fall flowers to play with and take home!
- Lunch prepared by Le Petit Chef
- Seasonal refreshments + libations
- Gorgeous photos of your final arrangements by Joel Serrato
- Lots more goodies + surprises!

Limited to 10 students. Purchase tickets HERE.

I’m excited to share my love of flowers, teach some design principles, and help you get inspired for the upcoming holiday season, see you there!

Photo: Anna Costa

© 2014 Florabundance Inc.™ 1296 Cravens Lane, Carpinteria, CA 93013 P: 800-201-3597 F: 805-566-9728 E: info@florabundance.com [Site by MYHRECO]